Job
Description
Job Description: As the Assistant Vice President (AVP) of Digital Marketing at Octal IT Solutions, you will play a pivotal role in spearheading the company's digital marketing strategies to drive lead generation, brand positioning, and client acquisition. Your leadership will be crucial in enhancing the company's online presence and contributing to its growth objectives. **Key Responsibilities:** - **Strategic Leadership:** - Develop and execute comprehensive digital marketing strategies aligned with business goals. - Oversee the digital marketing team, providing mentorship and fostering a high-performance culture. - Collaborate with senior management to define marketing objectives and KPIs. - **Campaign Management:** - Lead multi-channel campaigns across SEO, SEM, social media, email marketing, and content marketing. - Monitor and optimize campaign performance to ensure maximum ROI. - Utilize analytics tools to track and report on campaign effectiveness. - **Brand Development:** - Ensure consistent brand messaging across all digital platforms. - Develop content strategies that resonate with target audiences and enhance brand visibility. - Manage online reputation and engage with the digital community. - **Client Acquisition & Retention:** - Identify and pursue new business opportunities through digital channels. - Enhance client relationships through personalized digital experiences. - Collaborate with sales and business development teams to align marketing efforts with client needs. - **Team Management:** - Lead and develop a team of digital marketing professionals. - Set clear objectives and conduct regular performance evaluations. - Promote continuous learning and adaptation to emerging digital trends. **Qualifications:** - Education: Bachelors or Masters degree in Marketing, Business Administration, or a related field. - Experience: Minimum of 10 years in digital marketing, with at least 5 years in a leadership role within IT services or technology consulting companies. - Skills: - Proficiency in digital marketing tools (e.g., Google Analytics, SEMrush, HubSpot). - Strong understanding of SEO, SEM, content marketing, and social media strategies. - Excellent communication, analytical, and project management skills. - Experience in managing budgets and optimizing marketing spend. Job Description: As the Assistant Vice President (AVP) of Digital Marketing at Octal IT Solutions, you will play a pivotal role in spearheading the company's digital marketing strategies to drive lead generation, brand positioning, and client acquisition. Your leadership will be crucial in enhancing the company's online presence and contributing to its growth objectives. **Key Responsibilities:** - **Strategic Leadership:** - Develop and execute comprehensive digital marketing strategies aligned with business goals. - Oversee the digital marketing team, providing mentorship and fostering a high-performance culture. - Collaborate with senior management to define marketing objectives and KPIs. - **Campaign Management:** - Lead multi-channel campaigns across SEO, SEM, social media, email marketing, and content marketing. - Monitor and optimize campaign performance to ensure maximum ROI. - Utilize analytics tools to track and report on campaign effectiveness. - **Brand Development:** - Ensure consistent brand messaging across all digital platforms. - Develop content strategies that resonate with target audiences and enhance brand visibility. - Manage online reputation and engage with the digital community. - **Client Acquisition & Retention:** - Identify and pursue new business opportunities through digital channels. - Enhance client relationships through personalized digital experiences. - Collaborate with sales and business development teams to align marketing efforts with client needs. - **Team Management:** - Lead and develop a team of digital marketing professionals. - Set clear objectives and conduct regular performance evaluations. - Promote continuous learning and adaptation to emerging digital trends. **Qualifications:** - Education: Bachelors or Masters degree in Marketing, Business Administration, or a related field. - Experience: Minimum of 10 years in digital marketing, with at least 5 years in a leadership role within IT services or technology consulting companies. - Skills: - Proficiency in digital marketing tools (e.g., Google Analytics, SEMrush, HubSpot). - Strong understanding of SEO, SEM, content marketing, and social media strategies. - Excellent communication, analytical, and project management skills. - Experience in managing budgets and optimizing marketing spend.
