Assistant Sales Manager

Position Title:

Reports To:

Location:

Type:

Role Objective

To drive business growth in the assigned regional market by generating sales from architects, developers, projects, contractors, government projects and end customers through Everwoods project ecosystem. The PSDR will actively expand Everwoods footprint and achieve revenue targets from the said customer base.

Key Responsibilities

1. Sales Development & Customer Engagement

• Generate enquiries and close sales with target customer segments: Architects, Developers, PMC’s, Hospitality, Contractors, and Key End Users.

• Conduct regular meetings, presentations, and CPD sessions with specifiers to drive product adoption.

• Maintain a structured project pipeline tracker and ensure conversion into orders.

2. Business Planning & Reporting

• Achieve monthly, quarterly, and annual sales targets for the assigned region.

• Prepare and submit weekly reports on enquiries, project pipeline, sales closures, and channel performance.

• Track competitor activities, pricing, and market developments.

3. Brand & Marketing Support

• Ensure brand visibility and awareness amongst the target customer segments.

• Participate in exhibitions, trade fairs, and brand-led regional activations.

• Collect client feedback and insights to support marketing strategy.

4. Back-end coordination & sales administration

• Coordination with design team on customer inputs & needs to develop the appropriate applications.

• Coordination between the client, architects, consultants & the company to ensure we meet customer requirements.

• Be and remain the SPOC between the customer & company for all administrative purposes.

• Payment collections as per terms set by the company.

• Coordinate sales documentation at all stages of the sales process up to final payment collections.

Tasks & Activities by Stakeholder

With Specifiers (Architects, PMCs, Developers)

• Conduct product presentations and site demos.

• Share samples, technical brochures, and case studies.

• Track projects from specification stage to order closure.

Project Channel Partners (PCPs)

• Support in project pursuit, quotation, and closure.

• Train them on installation methods and product updates.

• Help them build networks with architects and developers.

Deliverables (KRA-based)

• Revenue Achievement: Meet or exceed sales targets in the assigned territory.

• Sales Pipeline Growth: Maintain and update project funnel with clear enquiry & lead status tracking.

• Specification Wins: Secure new product approvals / specifications with architects, projects, consultants, contractors, home owners & other end users.

• Reporting Discipline: Weekly MIS and CRM updates on leads, customers, and channel activities.

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About: It is a Chennai-based building materials company specializing in innovative solutions for interior and exterior applications. The company’s flagship brand, Everwood WPC, offers premium products such as decking, cladding, louvers and pergolas, serving customers across India.