Assistant Sales Manager

Key Roles & Responsibilities

1. Business Development

• Identify and develop new business opportunities in corporate, industrial, pharmaceutical, hospital and educational sectors.
• Generate leads through market visits, references, networking and other sales channels.
• Develop relationships with consultants, contractors, builders, project managers and purchase departments.
• Identify upcoming CCTV, ELV, Fire Alarm, Networking and Security projects.
• Expand the company's customer base and market presence.

2. Sales & Revenue Generation

• Achieve assigned monthly, quarterly and annual sales targets.
• Handle customer enquiries and convert opportunities into confirmed orders.
• Promote company products and solutions, including CCTV, Access Control, Fire Alarm, Networking, BMS and other ELV solutions.
• Prepare sales proposals and commercial quotations in coordination with the estimation team.
• Negotiate pricing and commercial terms within approved company limits.
• Ensure profitable business generation.

3. Customer Relationship Management

• Maintain regular communication with existing and potential customers.
• Follow up on submitted quotations, proposals and pending orders.
• Understand customer requirements and recommend suitable solutions.
• Conduct customer meetings and product presentations.
• Maintain long-term business relationships and generate repeat orders.

4. Team Coordination

• Coordinate with estimation, pre-sales, purchase, technical and project execution teams.
• Ensure timely submission of quotations and proposals.
• Coordinate with vendors for product availability and special pricing when required.
• Follow up with the project team to ensure smooth order execution.
• Support and guide junior sales executives in their daily activities.

5. Sales Reporting & Monitoring

• Submit daily sales activity reports.
• Maintain lead, enquiry and quotation tracking records.
• Prepare weekly sales pipeline reports.
• Monitor quotation conversion ratios and order closures.
• Track monthly sales achievements against assigned targets.
• Report important customer developments and business opportunities to management.

6. Payment Follow-up

• Coordinate with customers for outstanding payment collections.
• Follow up on payment commitments and overdue invoices.
• Coordinate with the accounts team for payment status updates.

Required Skills & Qualifications

• Graduate in any discipline; MBA in Sales/Marketing preferred.
• 36 years of experience in B2B sales.
• Experience in CCTV, ELV, Security Systems, Networking or IT Infrastructure preferred.
• Good communication, negotiation and presentation skills.
• Strong customer relationship and business development capabilities.
• Working knowledge of MS Excel, Word and email communication.
• Ability to achieve targets and manage multiple customer accounts.