Assistant Marketing Executive

Pinocchio is an exciting new Italian casual dining restaurant in Central Bangalore, led by renowned Italian Chef Giuseppe Mandaroni. We’re bringing authentic, homestyle Italian food with a modern twist—where pasta is the star.

We’re looking for a creative and driven Assistant Marketing Executive to help us build and launch our brand from the ground up.

Key Responsibilities:

• Brand Development & Strategy - Define and communicate the restaurant’s identity, values, and unique selling points across platforms.
• Pre-Launch & Launch Campaigns - Plan and execute promotional activities, influencer tie-ups, and local outreach to generate buzz and build visibility.
• Digital Presence & Listings Management - Set up and manage online listings (Google, Zomato, TripAdvisor, etc.), regularly updating content, menus, and images.
• Content Creation & Social Media Management - Create engaging reels, carousels, and stories, Develop a monthly content calendar (minimum 12 posts/month), Capture real-time content during weekly on-site visits, Drive online engagement by responding to comments and messages
• Advertising & External Collaborations - Identify and manage paid promotions, ad campaigns, and local marketing tie-ups with influencers and businesses.
• Culinary & Operational Engagement - Collaborate with the chef and team to translate the food philosophy and story into compelling digital content.
• Performance Tracking - Analyze marketing results and adjust strategies based on campaign insights, social engagement, and brand growth metrics.
• Team Coordination - Work closely with internal teams and creative vendors for campaigns, content production, and collaterals.

Requirements:

• Proven experience in social media marketing, content creation, and brand building
• Strong visual storytelling and digital communication skills
• Self-starter with excellent time management and organizational abilities
• Creative mindset with attention to detail
• Background in the F&B or hospitality industry preferred
• Passion for food, storytelling, and Italian culture is a big plus

Expected Commitment:

This is a high-impact, hands-on role designed for someone who thrives in a dynamic and fast-paced environment.

• Content Visits: Minimum 3 visits/week to the restaurant for content capture and team coordination
• Content Strategy: Reels-heavy focus with at least 12 high-quality posts/month (reels, carousels, stories). Stay on top of trends and actively ideate & execute engaging content.
• Coordination: Ongoing collaboration with internal and external stakeholders to execute campaigns, events, and promotions
• Additional Activities: Flexibility to support last-minute events, marketing initiatives, and unplanned tasks as needed

Send your CV to [email protected], [email protected]

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹30,000.00 per month

Benefits:

• Provident Fund

Schedule:

• Evening shift
• Morning shift
• Rotational shift

Experience:

• Marketing: 2 years (Preferred)

Language:

• English (Preferred)

Work Location: In person