The position will coordinate and drive the development and execution of a comprehensive marketing strategy to launch and establish the restaurant’s brand in the local market. The role involves pre-launch and launch campaigns, content creation, online listings management, external marketing collaborations, and operational engagement with the culinary team to craft a compelling brand story. This position requires a proactive, creative individual with strong digital marketing skills and a passion for Italian cuisine and culture. Key Responsibilities: Brand Development & Positioning: Collaborate closely with the core team to understand and articulate the restaurant’s story, legacy, and unique selling points (USPs). Develop and refine the brand identity, messaging, and visual style to ensure consistency across all channels. Pre-Launch & Launch Campaigns: Design and execute strategic marketing campaigns to generate anticipation before opening and sustain momentum afterward. Plan promotional activities, influencer collaborations, community outreach, and media engagement to build awareness. Digital Presence & Listings Management: Ensure the restaurant is accurately listed on all relevant online directories (Our own website, Google My Business, TripAdvisor, Dineout, Zomato, etc.) Regularly update profiles with fresh photos, menus, and latest news. Manage and respond to customer reviews to enhance reputation. Content Creation & Social Media Management: Develop engaging, high-quality content (images, stories, reels, carousels) for Instagram. Content bucket will be reel-heavy, with at least 12 posts per month (including reels and carousel posts).Stories will be unlimited and used for real-time updates, behind-the-scenes, and engagement. Conduct a minimum of 3 visits per week to the restaurant for content capture. Maintain a content calendar aligned with campaigns, themes, and events. Foster community engagement by responding to comments and messages. Advertising & External Marketing Tie-Ups: Identify and manage advertising opportunities, including social media ads, Google Ads, and local print or digital publications. Establish partnerships with local businesses, influencers, and media outlets for cross-promotions, events, and collaborations. Explore sponsorships and partnership opportunities to expand brand visibility. Operational & Culinary Collaboration: Spend dedicated time in the restaurant working collaboratively with the chef to understand the story, legacy, and culinary philosophy. Translate these insights into compelling marketing content and storytelling. Performance Monitoring & Reporting: Track and analyze key performance indicators (KPIs) such as social media engagement, online reviews, campaign ROI. Provide regular reports and insights, adjusting strategies to optimize results. Coordination & Miscellaneous Tasks: Collaborate with internal teams and external vendors for content, designs from agency, marketing collaterals, and promotional activities. Support unexpressed or ad-hoc tasks that align with marketing objectives. Requirements: Qualifications & Skills: Proven experience in social media content creation, digital marketing, and brand positioning. Strong storytelling and visual communication skills. Creative, proactive, and detail-oriented. Ability to work independently and as part of a team. Passion for food, hospitality, and Italian culture is a plus. Expected Commitment: Content Visits: Minimum of 3 visits per week to the restaurant for content capture & operations Content Strategy: Focus on reels-heavy content with a target of at least 12 posts per month (including reels, carousels, stories). Ideate, discuss & execute different trending content if applicable. Coordination: Ongoing collaboration with internal teams and external vendors for content, campaigns, and promotional activities. Additional Activities: Flexibility to support special events, last-minute marketing initiatives, and unplanned tasks as required. This role is designed to be a high-impact, multifaceted position, combining creative content development, strategic marketing planning, operational engagement, and external partnership development to maximize the restaurant’s market presence and success. Send your CV to [email protected] , [email protected] Job Types: Full-time, Permanent Pay: ₹30,000.00 - ₹40,000.00 per month Schedule: Evening shift Morning shift Ability to commute/relocate: Bangalore, Karnataka: Reliably commute or planning to relocate before starting work (Preferred) Experience: Marketing: 3 years (Preferred) Language: English (Preferred) Work Location: In person

Pinocchio is an exciting new Italian casual dining restaurant in Central Bangalore, led by renowned Italian Chef Giuseppe Mandaroni. We’re bringing authentic, homestyle Italian food with a modern twist—where pasta is the star. We’re looking for a creative and driven Assistant Marketing Executive to help us build and launch our brand from the ground up. Key Responsibilities: Brand Development & Strategy - Define and communicate the restaurant’s identity, values, and unique selling points across platforms. Pre-Launch & Launch Campaigns - Plan and execute promotional activities, influencer tie-ups, and local outreach to generate buzz and build visibility. Digital Presence & Listings Management - Set up and manage online listings (Google, Zomato, TripAdvisor, etc.), regularly updating content, menus, and images. Content Creation & Social Media Management - Create engaging reels, carousels, and stories, Develop a monthly content calendar (minimum 12 posts/month), Capture real-time content during weekly on-site visits, Drive online engagement by responding to comments and messages Advertising & External Collaborations - Identify and manage paid promotions, ad campaigns, and local marketing tie-ups with influencers and businesses. Culinary & Operational Engagement - Collaborate with the chef and team to translate the food philosophy and story into compelling digital content. Performance Tracking - Analyze marketing results and adjust strategies based on campaign insights, social engagement, and brand growth metrics. Team Coordination - Work closely with internal teams and creative vendors for campaigns, content production, and collaterals. Requirements: Proven experience in social media marketing, content creation, and brand building Strong visual storytelling and digital communication skills Self-starter with excellent time management and organizational abilities Creative mindset with attention to detail Background in the F&B or hospitality industry preferred Passion for food, storytelling, and Italian culture is a big plus Expected Commitment: This is a high-impact, hands-on role designed for someone who thrives in a dynamic and fast-paced environment. Content Visits: Minimum 3 visits/week to the restaurant for content capture and team coordination Content Strategy: Reels-heavy focus with at least 12 high-quality posts/month (reels, carousels, stories). Stay on top of trends and actively ideate & execute engaging content. Coordination: Ongoing collaboration with internal and external stakeholders to execute campaigns, events, and promotions Additional Activities: Flexibility to support last-minute events, marketing initiatives, and unplanned tasks as needed Send your CV to [email protected] , [email protected] Job Types: Full-time, Permanent Pay: ₹25,000.00 - ₹30,000.00 per month Benefits: Provident Fund Schedule: Evening shift Morning shift Rotational shift Experience: Marketing: 2 years (Preferred) Language: English (Preferred) Work Location: In person

Pinocchio is an exciting new Italian casual dining restaurant in Central Bangalore, led by renowned Italian Chef Giuseppe Mandaroni. We’re bringing authentic, homestyle Italian food with a modern twist—where pasta is the star. We’re looking for a creative and driven Assistant Marketing Executive to help us build and launch our brand from the ground up. Key Responsibilities: Brand Development & Strategy - Define and communicate the restaurant’s identity, values, and unique selling points across platforms. Pre-Launch & Launch Campaigns - Plan and execute promotional activities, influencer tie-ups, and local outreach to generate buzz and build visibility. Digital Presence & Listings Management - Set up and manage online listings (Google, Zomato, TripAdvisor, etc.), regularly updating content, menus, and images. Content Creation & Social Media Management - Create engaging reels, carousels, and stories, Develop a monthly content calendar (minimum 12 posts/month), Capture real-time content during weekly on-site visits, Drive online engagement by responding to comments and messages Advertising & External Collaborations - Identify and manage paid promotions, ad campaigns, and local marketing tie-ups with influencers and businesses. Culinary & Operational Engagement - Collaborate with the chef and team to translate the food philosophy and story into compelling digital content. Performance Tracking - Analyze marketing results and adjust strategies based on campaign insights, social engagement, and brand growth metrics. Team Coordination - Work closely with internal teams and creative vendors for campaigns, content production, and collaterals. Requirements: Proven experience in social media marketing, content creation, and brand building Strong visual storytelling and digital communication skills Self-starter with excellent time management and organizational abilities Creative mindset with attention to detail Background in the F&B or hospitality industry preferred Passion for food, storytelling, and Italian culture is a big plus Expected Commitment: This is a high-impact, hands-on role designed for someone who thrives in a dynamic and fast-paced environment. Content Visits: Minimum 3 visits/week to the restaurant for content capture and team coordination Content Strategy: Reels-heavy focus with at least 12 high-quality posts/month (reels, carousels, stories). Stay on top of trends and actively ideate & execute engaging content. Coordination: Ongoing collaboration with internal and external stakeholders to execute campaigns, events, and promotions Additional Activities: Flexibility to support last-minute events, marketing initiatives, and unplanned tasks as needed Send your CV to akersh.david@gmail.com, gmandaradoni@gmail.com Job Types: Full-time, Permanent Pay: ₹25,000.00 - ₹30,000.00 per month Benefits: Provident Fund Schedule: Evening shift Morning shift Rotational shift Experience: Marketing: 2 years (Preferred) Language: English (Preferred) Work Location: In person