Assistant Manager - SEO

1. Understanding the search landscape for bus booking vertical and assess the opportunity for redBus in organic search channel

2. Identifying the key drivers of a robust SEO strategy and create a plan to scale organic search traffic and conversions

3. Working with the internal technical, design & product teams as well as external agency partners to execute the SEO plan

4. Conducting frequent SEO audits, report channel performance and identify key areas of opportunity/improvement

5. Leading multiple projects with different stakeholders in all the areas influencing SEO

6. Building and managing a team of seo specialists, content writers etc.,

7. Know the latest SEO trends, including Core Web Vitals, E-E-A-T, and algorithm updates and see how it can be applied to improve organic channel performance

What is the individual expected to have?

1. Thorough understanding of all the factors & best practices of SEO and different tools

2. Proven experience of delivering business results through organic search channel

3. Ability to lead the planning & execution of multiple SEO projects effectively by coordinating with multiple engineering teams

4. Ability to manage an internal team of seo specialists and external agency partners

5. Self-driven & eagerness to learn, stay on top of the constantly changing landscape of SEO

6. Analytical & problem solving mindset that is aligned with the business objectives

7. Proficiency in tools like SEMRush, Ahrefs, Screamingfrog, GA4 and Google search Console

8. Knowledge of front-end technologies (HTML, CSS, JS) is a plus

9. Strong understanding of technical SEO aspects such as website architecture, structured data, crawling and indexing, and JavaScript SEO