2.0 - 4.0 years

6 - 10 Lacs

Bengaluru

Work from Office

Understanding the search landscape for bus booking vertical and assess the opportunity for redBus in organic search channel Identifying the key drivers of a robust SEO strategy and create a plan to scale organic search traffic and conversions Working with the internal technical, design & product teams as well as external agency partners to execute the SEO plan Conducting frequent SEO audits, report channel performance and identify key areas of opportunity/improvement Leading multiple projects with different stakeholders in all the areas influencing SEO Building and managing a team of seo specialists, content writers etc., Know the latest SEO trends, including Core Web Vitals, E-E-A-T, and algorithm updates and see how it can be applied to improve organic channel performance Qualification : BE/MBA What is the individual expected to have? Thorough understanding of all the factors & best practices of SEO and different tools Proven experience of delivering business results through organic search channel Ability to lead the planning & execution of multiple SEO projects effectively by coordinating with multiple engineering teams Ability to manage an internal team of seo specialists and external agency partners Self-driven & eagerness to learn, stay on top of the constantly changing landscape of SEO Analytical & problem solving mindset that is aligned with the business objectives Proficiency in tools like SEMRush, Ahrefs, Screamingfrog, GA4 and Google search Console Knowledge of front-end technologies (HTML, CSS, JS) is a plus Strong understanding of technical SEO aspects such as website architecture, structured data, crawling and indexing, and JavaScript SEO

Posted 1 month ago

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