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Assistant Manager – Performance Marketing (Meta Ads Specialist)

Assistant Manager – Performance Marketing (Meta Ads Specialist)

HomeLane

0 years

0 Lacs

Bangalore Urban Karnataka India

Posted:1 month ago| Platform:

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Skills Required

marketing ads strategy strategies targeting retargeting content test analyze data

Work Mode

On-site

Job Type

Full Time

Job Description

Lead Meta Ads (Facebook + Instagram)
campaigns from strategy to execution, across the full funnel – awareness, consideration, and conversion.
Own audience strategies including interest-based targeting, lookalikes, and retargeting to improve lead quality and CPL.
Work with creative, content, and category teams to build high-impact ad sets customized for cities and personas.
Test and optimize creatives, ad copy, landing pages, and CTAs for continuous improvement.
Monitor and improve campaign KPIs: CPL, CPM, CTR, CVR, Leads, Orders, ROI.
Collaborate with Meta Account Managers to leverage new betas and improve campaign performance.
Manage budgets, pacing, and delivery across objectives.
Ensure correct implementation of pixel, events, and attribution setup.
Analyze performance data and provide actionable insights to business and leadership.

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Assistant Manager – Performance Marketing (Meta Ads Specialist)

HomeLane

Bangalore Urban, Karnataka, India

Assistant Manager – Performance Marketing (Meta Ads Specialist)

HomeLane

Bangalore Urban, Karnataka, India

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Assistant Manager – Performance Marketing (Meta Ads Specialist)