Assistant Manager Marketing - The Tamara Resorts

Job Description

Role & responsibilities Execute the annual marketing plan for the hotel (room, spa and especially F&B). Plan marketing campaigns throughout the year for each key initiative Under the guidance of GM and HOM, identify all necessary collateral required for the hotel generally and per outlet. Assist with developing and implementing communications support strategies Work with partners/vendors for the hotel to activate and leverage the hotel's positioning in the market. Develop and maintain strong relations with the local media community Respond to media enquiries and information requests (driven via PR agency) Proactively and regularly share updates and highlights with the media on new promotions in the hotel (driven via PR agency) Research and seek innovative communication and promotion opportunities Develop and maintain strong relationships with unit team in order to facilitate promotion of the property Maintain positive online presence by managing website and Social Media handles Ensure that all deadlines are met (for campaign launch plans, social media activity, reports, etc) Administrative support to GM and HOM when needed Come up with innovative and highly creative digital marketing campaigns Work together with revenue team to review third party websites such as OTAs to ensure recent photos and information is correct Target hotel's in-house and long-stay guests through strategic promotions Ensure Brand Standards compliance through all initiatives Share monthly insights on trends in the market and marketing channel analysis. Educate relevant on-property associates and HOD on marketing promotions, strategies, and trends Supervise and manage administrative systems: including monitoring of project costs, PR contacts database, hotel information, photographs, TV slides, video library, distribution of PR releases, monitoring, measuring, and recording of all media clippings and ----impressions with the support of the marketing tem Produce regular activity reports including monthly KPI and others.