Assistant Manager - - Campaign Marketing

Role & responsibilities

You will own all Paid Marketing channels and will work with the agency to deploy, monitor and strategise ad serving on these channels. Develop state-of-the-art digital marketing strategies for demand generation and customer engagement across all platforms with a focus on lead quality and volume • • Planning digital marketing budgets across all geographies and channels • Efficiently deploying budgets by interfacing with the agency for optimal outputs Partnering with internal and external creative agencies to conceptualize and implement the communication on all touchpoints • • Drive efficiency with a thorough understanding of measurement tools, attribution models, and marketing funnel • Work closely with product and marketing teams to plan and execute 360 degree campaigns • Research, assess and implement best and emerging industry practices • Run experiments with clear success/failure metrics

Preferred candidate profile

• Graduation / Post Graduation or similar

• Should have a relevant industry experience of 2-4 years

• Strong communication skills (oral and written) and ability to work with minimum supervision.

• Team player, flexible and adaptable to changing priorities.

• Excellent analytical skills and in-depth knowledge in Digital Marketing Should have a proven expertise in handling B2C marketing with a recognised brand (preferably in the tech/startup domain) and should be currently handling a monthly budget of 50L or above.

• Should be currently in a role where he/she manages an internal execution team or an agency.

• Should have a previous hands on experience on Facebook & Google marketing tools

• B2B marketing experience can be considered but won't be preferred.