Assistant Manager Brand Solutions & Marketing - NewsReach

Are you looking for an opportunity to lead a talented engineering team in developing high-performance, scalable software solutionsThis role emphasizes customer experience, innovation

Roles & Responsibilities
1. Brand Strategy & Solutions

• Ideate and develop integrated brand campaign strategies across digital, print, and regional media.
• Translate client briefs into creative, content-driven marketing solutions in collaboration with sales and editorial teams.
• Develop customized brand proposals, campaign decks, and partnership pitches aligned with business goals.
• Build strong brand narratives aligned with News Reach s tone, mission, and IP ecosystem.

2. IP & Campaign Management (Crafting Bharat and Beyond)

• Lead the ideation and long-term roadmap for flagship IPs such as Crafting Bharat including new formats, thematic seasons, and extensions.
• Manage end-to-end execution of IP-led events, conclaves, awards, and podcasts.
• Coordinate with internal and external stakeholders for smooth execution, ensuring quality and timely delivery.
• Maintain project trackers, production timelines, and detailed post-event or campaign reports.

3. Digital Marketing & Communications

• Oversee News Reach s and Crafting Bharat s digital presence including social media, newsletters, and website updates.
• Curate and manage LinkedIn content for founders and leadership to build thought leadership narratives.
• Create and maintain quarterly social media calendars with data-backed optimization for engagement and visibility.
• Drive PR and communication efforts with external media and ecosystem partners.

4. Brand Partnerships & Relationship Management

• Build and nurture relationships with brands, agencies, and publishers.
• Identify collaboration opportunities and manage sponsorship integrations for events and digital properties.
• Act as a primary point of contact for campaign coordination, ensuring smooth delivery and client satisfaction.

5. Performance Measurement & Reporting

• Track campaign and content performance across platforms; analyse KPIs to optimize impact.
• Generate insights, case studies, and success stories for internal and external communication.
• Present post-campaign reports with actionable recommendations and learnings.

Key Requirements

• Strong grasp of brand storytelling, content marketing, and integrated communication.
• Excellent communication, presentation, and writing skills.
• Hands-on experience with event management, brand partnerships, or IP development.
• Data-driven and analytical mindset with ability to translate insights into strategy.
• Strong stakeholder management and project coordination skills.
• Proficiency in PowerPoint, Excel, Google Workspace, and project tracking tools.
• Bachelor s or Master s degree in Marketing, Mass Communication, Media, or Advertising.
• 3-6 years of experience in brand marketing, content strategy, or IP management, ideally within digital media, PR, or advertising domains.
• Exposure to regional and vernacular media ecosystems is an advantage.