Assistant Digital Marketing Manager

Job description

Key Responsibilities:

1. Performance Marketing

• Plan, execute, and optimize paid campaigns across Google Ads, Meta (Facebook/Instagram), YouTube, and affiliate networks.
• Work with agencies and internal teams to deliver on KPIs such as ROI, CTR, CPC, CPA, and conversions.
• Ensure ad creatives and landing pages are aligned with campaign objectives and brand guidelines.

2. Analytics & Reporting

• Monitor daily/weekly campaign performance and share actionable insights with stakeholders.
• Track KPIs like traffic, segments (booked seats), conversion rate, and channel contribution.
• Support A/B testing for creatives, messaging, and landing pages to optimize performance.

3. Innovation & Optimization

• Explore and recommend new platforms, ad formats, and technologies.
• Stay updated with the latest digital marketing, AI, and personalization trends relevant to aviation and e-commerce.

4. Key Skills & Competencies

• Strong understanding of performance marketing (PPC, Display, Programmatic, Social Ads).
• Working knowledge of Google Analytics (GA4), Adobe Analytics, and campaign tracking tools.
• Proficiency in Excel/Google Sheets for reporting and analysis.
• Good copywriting skills for ad creatives and customer communication.
• Strong project management and time management skills.

Qualifications:

• Bachelor's degree in Marketing, Business, or related field.
• 3 to 5 years of experience in digital marketing, preferably in the edtech industry.
• Experience managing campaigns with large budgets and high traffic volumes.

Industry Type: Education

Employment Type: Full Time, Permanent

Role Category: Digital Marketing

Education

UG: Any Graduate

Job Types: Full-time, Permanent

Pay: ₹40,000.00 - ₹50,000.00 per month

Work Location: In person