ASO Manager

As an award-winning global digital media agency, M+C Saatchi Performance is dedicated to connecting brands with people and driving business growth through effective, measurable, and evolving digital media strategies. We are currently seeking a skilled ASO specialist to join our team for a maternity cover contract. In this role, you will play a pivotal part in shaping and executing App Store Optimization strategies for our diverse global client base, with a particular focus on clients based in the US. Your responsibilities will include leading client calls, driving key projects, and overseeing day-to-day client servicing. Key Responsibilities: - Collaborate with the Head of ASO to develop and implement effective App Store Optimization strategies for a wide range of global clients. - Analyze and interpret app store performance data to derive actionable insights and provide keyword optimization recommendations for client reports and presentations. - Conduct thorough competitor analysis to guide strategic decision-making and identify growth opportunities. - Formulate hypotheses and oversee the planning, execution, and analysis of ASO A/B tests across various app store platforms. - Work closely with account teams to ensure that ASO strategies align with broader digital marketing efforts, including paid media. - Stay updated on the latest trends, platform updates, and best practices in the app store ecosystems to keep client strategies innovative and competitive. Requirements: - 5+ years of experience in ASO. - Profound understanding of ASO concepts. - Strong analytical skills and a data-driven mindset. - Ability to thrive in a collaborative and fast-paced environment while managing multiple projects efficiently. - Keen attention to detail. - Excellent presentation and communication skills. Joining our team at M+C Saatchi Performance means becoming a part of the world's largest independent advertising holding group. Additionally, you can look forward to benefits such as Family Health Insurance Coverage, Flexible Working Hours, and Employee Training/Learning Programs.,