ASO Expert

App Store Optimization

Responsibilities:

• Developing App Store Optimization (ASO) strategies to ensure that all relevant apps appear at the top of the search results in all applicable App stores
• Lead the strategy and execution of mobile campaigns for our Apps, which are essential to increasing creator satisfaction and engagement
• Must be able to scale and generate profit through mobile app subscription sales and marketing
• Strategize proactive mobile campaigns by using a data-first approach
• Collaborate to optimize the performance of mobile campaigns
• Be the mobile apps subject matter expert for Scaling Apps
• Generate mobile app installs using organic strategies
• Optimizing conversion rates for app download pages by utilizing various content and visual tools
• Monitoring and tracking app store rankings using the latest analytic tracking tools
• Understanding of Developer Console and App-related metrics
• Performing keyword research in multiple languages
• Develop digital media strategies with business goals aligned with the company's vision
• Create digital content, including websites, blogs, articles, animated explainer videos, etc
• Create and monitor Google Ads marketing campaigns and coordinate with the graphics team to develop engaging display ads
• Improve customer engagement using various marketing strategies
• Measures and reports the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)
• Identifies trends and insights and optimizes spend and performance based on the insights
• Brainstorms new and creative growth strategies through digital marketing
• Collaborating with the marketing manager, internal teams, clients, and partners on marketing strategy
• Helping identify marketing trends and key opportunities for innovation
• Must possess data-driven with strong problem-solving and analytical skills

Minimum Knowledge Skills and Abilities:

• 3-5 years of experience in Mobile App Marketing
• Bachelor's Degree in Marketing, Business, or a similar field
• Project management skills, including the ability to synthesize data to see the big picture while keen on details
• Knowledge of the mobile marketing landscape
• Extensive experience working with cross-functional teams
• Ability to multitask with strong organizational skills and ability to work efficiently in a fast-paced environment

Preferred Qualifications:

• Experience with ASO - Must
• SQL experience is a plus
• Understanding of the Creator Economy and Ecosystem, especially YouTube's role within it
• Experience in strategizing proactive campaigns as well as optimizing current campaign performance
• Great organization skills
• International/multicultural experience is a strong plus.
• Experience working directly with marketing platforms (recommendation engines, paid media, email, notifications)
• Strong written and oral communication skills
• Ability and willingness to flex between strategy and execution. Willing to move mountains to get things done
• Proven knowledge of mobile platforms and technologies
• An excellent understanding of the different App stores and their processes
• Administration or sales and marketing assistant experience
• Ability to work effectively within a team and independently
• Multi-tasker with good time management skills

Job Type: Full-time

Pay: ₹30,000.00 - ₹35,000.00 per month

Schedule:

• Monday to Friday
• US shift

Work Location: Hybrid remote in Ahmedabad, Gujarat