ASM ( Spare Parts ) Lucknow

Position- ASM

Experience 5-9 years

Location Lucknow will handle whole UP

Job Role Work on non-active dealers, contact with dealers who sell spare parts- convert them into dealers, has to work on other than existing active channel partners to add in the business

CTC – 8-9 LPA

harleeenkaur@hrworldsolutions.com

Detailed JD :

• Sales & Target Management

• Achieve monthly/quarterly/annual sales targets for

  Spares category.

• Monitor model-wise and segment-wise performance (e.g. Rim, Chain, Hub, Freewheel, Chain wheel etc. etc.)
• Push high-margin or high-inventory models based on company focus.

• Retail & Dealer Network Management

• Appoint, develop, and manage Spares oriented whole seller/distributors & dealers in the assigned territory.
• Activate non-active dealers in the assigned territory.
• Ensure adequate stock levels, branding, and visibility at stores.
• Negotiate schemes and promotional plans with channel partners.

• Market Expansion

• Identify and develop untapped markets or underserved states/towns/cities in the region
• Work on onboarding new dealers counters and service points.
• Develop new channels (e.g., modern retail, institutional buyers, or schools).

• Field & Team Management

• Support the existing bicycle team of RSE or TSE (if require)
• Conduct regular market visits to ensure ground-level execution.
• Train dealer staff/Mechanics on product features, upselling, and seasonal offerings.

• Demand Planning & Inventory Control

• Coordinate with factories/supply chain/warehouse teams for timely dispatch and order fulfillment.
• Forecast demand by analyzing channel partners sales trend/ seasonality etc.
• Manage stock rotation and avoid aging inventory at retail counters.

• Marketing Execution & Visibility

• Execute mechanics training program, marketing/promotional plans etc.
• Ensure proper placement of POS material (Posters, banners etc.).
• Push seasonal promotions at dealers level.

• Reporting & Analysis

• Prepare daily/weekly/monthly sales reports through Hero Sales App. and share key insights.
• Track competitor activity: new launches, pricing, schemes, and product quality.
• Collect feedback from dealers & mechanics and end customers.

• Customer Support & Service Oversight

• Help resolve escalated complaints or warranty claims.