Description and Requirements
About the organization and team
- Report to AP Relationship Marketing Lead by solid line and work closely with Region Commercial marketing team and the rest of the APHQ Commercial marketing team
- AP CRM Lead leads planning and delivering CRM strategies across the AP region which encourages customer retention and customer loyalty.
Key responsibilities
Strategic CRM Leadership
- Define and drive the APAC CRM strategy across commercial marketing functions, aligned to business group priorities and KPIs.
- Champion a customer-first approach and lead the transformation of CRM from traditional outbound to intelligent, automated engagement.
- Shape and evolve the use of CRM platforms and marketing automation tools to improve lead conversion, customer retention, and cross-sell/upsell opportunities.
Campaign Planning & Execution
- Oversee the execution of regional lifecycle marketing campaigns-from onboarding to re-engagement-across email, webinars, content journeys, and lead nurturing workflows.
- Implement segment-based strategies for different customer tiers (enterprise, mid-market, SMB) and lifecycle stages.
- Coordinate integrated marketing efforts that support commercial sales motions, including ABM, product-specific campaigns, and event follow-ups.
Team & Stakeholder Management
- Lead and mentor a small regional CRM team foster a culture of experimentation, accountability, and continuous improvement.
- Partner with business group marketing leads, business teams, and external vendors to align on campaign goals and performance tracking.
- Educate internal stakeholders on CRM value and ensure adoption of best practices across the organization.
Data & Technology Optimization
- Use CRM and analytics tools (Dynamics 365, Marketo, Domo, Power BI, etc.) to derive actionable insights, generate dashboards, and refine campaign strategy.
- Manage the database acquisition, update and regular cleansing to drive effectiveness of target audience base across different segment.
- Regular reports to continuously improve performance across key KPIs (MQLs, engagement, pipeline contribution, account acquisition).
- Collaborate with the Data & IT teams to ensure data integrity, integration, and compliance (e.g., PDPA, GDPR).
Key Interaction with:
- AP commercial marketing director AP relationship marketing lead & AP commercial marketing HQ team
- AP country marketing teams
- AP relationship business leader, AP SMB business leader, AP mid market business leader
- AP CMO and AP marketing operations
Must Have - essential
- Bachelor's degree in Information Systems, Business or related field
- At least 8-10 years experience in B2B CRM, digital marketing, or customer engagement
- Proven success leading CRM initiatives across multiple business lines and AP regions, ideally in complex or matrixed organizations.
- Hands-on experience with CRM/marketing platforms like Dynamics 365, Salesforce, Marketo or Eloqua, and familiarity with data visualization tools (e.g., Power BI).
- Strong leadership, project management, and cross-functional collaboration skills.
- Self-Starter/Entrepreneurial
- Basic knowledge and genuine interest on hardware, services & solution
- Business level English skills
- MS Excel and PowerPoint
- High-level logical thinking, critical thinking
- Practical, flexible and result oriented mindset (no silo, no bureaucracy)
- MUST speak English and preferably Mandarin as well
Good to have - desirable
- Work experience in PC/IT industry
- Work experience in International companies
- Good understanding of different MarTech platform
- Experience working in commercial marketing teams supporting enterprise sales and ABM.
- Knowledge of APAC markets and local data/privacy regulations.
- Technical understanding of CRM system integration, customer databases, and lead scoring models.
- Good understanding of different MarTech & digital platform
The ideal background of a CRM Manager:
- Understand B2B marketing with the whole buyers journey including the E2E lead generation, nurturing, conversion and closure.
- Deep knowledge on SFDC, Dynamics 365, Marketo & Eloqua on how it interact with each other
- Great experience in database management
- Strong background in customer acquisition, re-engagement and retention strategies.
- Degree educated with a minimum of 8-10 years CRM experience ideally from an IT or related degree.
- A Confident and articulate communicator capable of inspiring strong collaboration in an organisation.
- MUST speak fluent English and other Asian languages a plus
