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Art Direction - Specialist

Art Direction - Specialist

Annalect

7 - 12 years

9 - 14 Lacs

bengaluru

Posted:11 hours ago| Platform:

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Skills Required

publishing digital content illustrator adobe creative suite social media animation account management photoshop crm visual design

Work Mode

Work from Office

Job Type

Full Time

Job Description

Responsibilities Be responsible for leading the conceptualization, design, and production of all multimedia content across social media platforms, CRM, and digital channels

This includes creating visually engaging and brand-aligned assets that support marketing objectives, enhance audience engagement, and elevate brand presence across markets

Content Creation Develop and produce multimedia content (static, motion, video, GIFs, animations, and other digital assets) tailored for each platform and audience

Campaign Ideation Collaborate with the account management and creative teams to conceptualize and execute ideas for key tentpole moments including celebration days, product launches, seasonal promotions, and corporate initiatives

Digital CRM Assets Design visually cohesive and high-performing materials for newsletters, email campaigns, and website content, ensuring consistency across all digital touchpoints

Brand Consistency Uphold the brand s visual identity and tone across all content and adapt guidelines for different platforms and campaign needs

Collaboration Work closely with copywriters, social media managers, and marketing leads to translate campaign concepts into impactful visual stories

Innovation Stay up to date with digital and design trends, bringing fresh ideas and innovative formats to enhance content engagement and performance

Qualifications 7+ years in creative advertising agencies, ideally from a multinational network Experience in both digital/social platforms as well as campaigns spanning across different platforms that include film, activations, experiential, etc; Experience on digital/social platforms as well as campaigns - direct ideation or key involvement - spanning across different platforms that include film, activations, experiential, etc; Possesses the knowledge on which social media content performs best Social media Digital content, including social platforms, CRM and web long-form, promotional films/ads captions In-depth knowledge of software design programs such as InVision, Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro) Ability to collaborate on long-term projects Excellent knowledge of storyboarding, visual design principals, and animation Artistic with a keen eye for aesthetics and visually appealing content Good communication and interpersonal skills Excellent knowledge of digital/web publishing software

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Art Direction - Specialist