Posted:-1 days ago|
Platform:
Work from Office
Full Time
1. Content Strategy & Planning
Develop and execute a content strategy aligned with brand positioning and business goals.
Plan monthly and quarterly content calendars for website, blogs, social media, and campaigns.
Collaborate with cross\-functional teams (marketing, sales, design, product) to identify content opportunities.
2. Copywriting & Content Creation
Write, edit, and proofread clear, concise, and engaging content for:
Website & landing pages
Social media (LinkedIn, Instagram, Facebook, YouTube, Twitter\/X)
Email campaigns & newsletters
Product descriptions, brochures, and catalogues
Ad campaigns (Google, Meta, Print, and OOH)
Create compelling narratives that resonate with B2C and B2B audiences in the solar energy industry .
3. SEO & Digital Optimization
Research keywords and integrate SEO best practices into blogs and web content.
Optimize website content for organic reach and ranking.
Track content performance through analytics tools (Google Analytics, Search Console, SEMrush).
4. Brand Communication & Tone
Maintain a consistent brand voice and tone across all content platforms.
Ensure all content aligns with Loom Solar\mission of clean, green, and sustainable energy innovation .
Write persuasive ad copies that drive conversions and sales.
5. Team & Collaboration
Supervise and mentor junior writers, freelancers, and creative contributors.
Coordinate with the design and digital marketing teams for campaign execution.
Manage external content vendors or agencies if requir
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