Area Sales Manager

Job Title:

:

Base : Kolkata

CTC:

Required Experience:

Expected Date of Joining:

Industry:

Company Overview

We at Garden Silk Mills Private Limited (GSMPL) formerly known as Garden Silk Mills Limited- are recognized as a pioneer in the Indian polyester textile industry. We are present across a wide spectrum of the Polyester value chain as one of the leading manufacturers of Polyester chips, yarns, and finished fabrics, having an annual gross turnover of INR 50+ Cr.

Garden Vareli is a leading brand in the Indian apparel industry, specializing in traditional Indian wear, particularly sarees, salwar-kameez-dupatta (SKD), and mix-and-match collections.

We are committed to quality, innovation, and customer satisfaction, and we are looking for dynamic professionals to join our team.

Role Overview

Area Sales Manager

Kolkata

Key Responsibilities

1. Strength in Distribution / General Trade

Territory Distribution Management: Manage and grow a robust general trade network within the assigned territory, ensuring optimal coverage, outlet servicing, and product availability across towns and clusters

Distributor Onboarding & Management: Identify potential distributors and onboard them in line with company criteria. Regularly monitor distributor health, performance, and adherence to company policies (e.g., order frequency, stock hygiene, secondary sales reporting)

Field Execution & Sales Activation: Ensure strong ground-level execution of beat plans, promotional campaigns, product launches, and trade schemes in the general trade channel through daily engagement with distributor sales reps (DSRs) and retail partners

Retail Market Expansion: Identify white spaces and underpenetrated areas; work with distributors to expand retail reach and increase numeric distribution

2. Trade Relationship Management

Retailer & Dealer Engagement: Build and maintain strong relationships with key retailers, shop owners, and local influencers to foster trust and ensure sustained product movement and brand preference

Trade Feedback & Insights: Act as the eyes and ears of the company on the ground capturing competitor activities, price movements, customer feedback, and retail-level issues to inform zonal strategy

Trade Scheme Execution: Ensure timely and effective communication and implementation of trade promotions and incentive schemes at both distributor and retail levels, with proper tracking and feedback

3. Hybrid Distribution Channel Management

Multi-Channel Field Management: Manage multiple channel types across the area including traditional distributors, dealer networks, DODO retail points, and agent-driven sales ensuring each channel operates with clarity, alignment, and minimum conflict

Channel Segmentation & Support: Work with each channel partner according to their unique operating model from driving sell-through at DODO outlets to managing order booking through agents and servicing retail counters via distributors

Executional Discipline Across Channels: Ensure consistent implementation of brand guidelines, sales processes, trade offers, and stock servicing standards across all partner types

4. Remittance Control

• Credit Monitoring: Track distributor and dealer payment cycles closely to ensure timely remittance and maintain credit discipline across all accounts in the area
• Over dues Follow-up: Proactively follow up on outstanding payments, resolve disputes on billing/discounts, and escalate chronic overdue issues to the ZSM/Finance team when necessary
• Payment Documentation & Reporting: Maintain accurate records of remittance schedules, credit notes, and outstanding ledgers. Coordinate closely with the finance team to ensure seamless account reconciliation
• Distributor Financial Hygiene: Monitor the working capital behavior of partners and flag early signs of stress to avoid defaults or disruption in market operations

5. Ancillary responsibilities

Conduct in-depth research and analysis of consumer behaviour, market trends, and competitive dynamics to inform strategic planning

Define and manage marketing budgets, performance benchmarks, and sales projections in alignment with organizational objectives

Design and execute targeted marketing strategies that effectively engage and convert the desired audience

Drive growth in product sales and overall market share through data-driven initiatives

Monitor, evaluate, and report on campaign performance, utilizing key performance indicators (KPIs) and return on investment (ROI) metrics to optimize outcomes

Ensure all marketing efforts and brand messaging remain consistent with company values and strategic positioning

Set and achieve marketing objectives by leveraging historical performance data and forward-looking market forecasts

Oversee existing product lines while identifying opportunities for innovation and new product development

Synthesize insights from market research, competitor analysis, and industry intelligence to shape forward-thinking marketing strategies

Maintain comprehensive tracking of marketing and sales data to generate actionable reports and inform decision-making

Lead initiatives to expand the retail network and identify new channels for market penetration

Qualifications

• Bachelor's or master's degree in business administration, marketing, or a related field
• 6-15 years of experience in sales and marketing within the apparel industry, with a focus on Indian wear
• Strong negotiation and communication skills, with the ability to build and maintain relationships with suppliers and internal teams
• Demonstrated experience in developing comprehensive brand and marketing strategies across diverse sectors
• Strong verbal and written communication skills, with the ability to engage stakeholders at all levels
• Proven leadership capabilities, including managing and mentoring high-performing teams
• Highly organized with a consistent track record of delivering under pressure and within tight timelines
• Proficient in budget planning, allocation, and management to ensure optimal ROI
• Excellent research and analytical skills used to inform data-driven decision-making
• Ability to interpret and execute directives with precision and minimal oversight
• Skilled in planning and overseeing marketing and sales operations aligned with revenue and growth targets
• Experienced in coordinating, facilitating, and executing successful marketing events and activations
• Exceptional interpersonal, customer service, and negotiation skills to build and maintain strategic relationships
• Previous work experience in
• Finished fabric sales (women's fashion)
• Ladies fashion wear sales
• Multi Brand Outlets (MBOs) specializing in women's wear like Pothys, Nalli's, Chennai Silk, RMKV
• Differentiated ladies fabric sales organizations like Resha Mandi

What We Offer

• Competitive salary and benefits package
• Opportunity to work with a dynamic team in a growing company
• A collaborative and innovative work environment

Application Deadline: Rolling applications until positions are filled

Joining Date:

How to Apply

[HIDDEN TEXT]