Area Sales Executive

Key Responsibilities1. Sales Achievement & Business Growth

• Achieve monthly and quarterly sales targets for the cigarette lighter product range.
• Identify new business opportunities in retail, wholesale, and modern trade channels.
• Conduct regular market visits to generate orders and increase retail coverage.

2. Distribution & Channel Management

• Ensure continuous product availability across all outlets in the territory.
• Coordinate with distributors to manage stock, credit cycles, and timely order fulfilment.
• Ensure proper route planning and beat execution.

3. Merchandising & Market Execution

• Ensure correct product display, visibility, and planogram execution at retail points.
• Implement promotional schemes, retailer offers, and new product displays.
• Track competitor pricing, promotions, and market activities.

4. Relationship Building

• Maintain strong relationships with retailers, wholesalers, and distributors.
• Educate retail staff about product features and benefits.
• Resolve market complaints and address service issues promptly.

5. Reporting & Documentation

• Prepare daily/weekly/monthly sales reports and submit to the Sales Manager.
• Maintain market intelligence regarding competitor products, pricing, and trends.
• Update beat plans, retailer lists, and distribution metrics regularly.

Qualifications & ExperienceEducation

• Graduate in Business, Marketing, or any discipline (preferred).

Experience

• 1–3 years of FMCG sales experience (cigarette lighters, accessories, or small consumer products preferred).
• Experience handling distributors and retail networks.

Skills

• Strong communication and negotiation skills.
• Good understanding of FMCG distribution and retail operations.
• Ability to manage fieldwork independently.
• Basic computer skills (Excel, MS Office, reporting apps).
• Territory management and route planning expertise.

Key Attributes

• Self-driven and target-oriented.
• Customer-focused and proactive.
• Strong problem-solving ability.
• Willingness to travel extensively within the market.

Compensation

• Competitive salary + sales incentives.
• Travel, mobile, and field allowances as per company policy.

Job LocationWellfield Lighter Manufacturing Pvt Ltd.

• Job Timings 9:00 am to 5:30 pm
• Mail- [email protected]
• Wellfield Lighter Manufacturing Pvt Ltd.

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹35,000.00 per month

Benefits:

• Flexible schedule
• Life insurance
• Work from home

Work Location: Remote