Area Sales Executive

Short Description (for Naukri)

Mumbai

Location Options

• Mumbai Territory:

  Mumbai/Thane/Navi Mumbai

• Rajkot (Saurashtra) Territory:

  Rajkot and neighboring districts (e.g., Morbi, Jamnagar, Junagadh, Porbandar, Amreli, Bhavnagar) as assigned

Role & Responsibilities

Channel Development & Coverage

• Execute beat plans; expand active dealer network and sub-dealers/retailers.
• Deliver monthly primary billing and drive secondary sales at outlet level.
• Conduct product demos, plumber/influencer meets, and retailer activations.
• Ensure visibility & branding: planograms, POP/POSM, counters, display, and scheme communication.

Revenue, Schemes & Collections

• Achieve volume/value targets, new SKU penetration, and range selling (CPVC/UPVC/SWR).
• Roll out dealer schemes, track achievements, verify claims, and prevent leakage.
• Execute price lists, manage credit within policy, and drive

  on-time collections

  & reconciliations.

Market Intelligence & Service

• Track competitor prices, schemes, service levels, and share actionable inputs.
• Coordinate with Plant/HO for stock, dispatch ETAs, and complaint closures within TAT.

Reporting & CRM

• Maintain daily call reports, outlet coverage, and funnel in CRM.
• Submit WSR/MSR, target vs achievement, and secondary/tertiary dashboards on time.

Candidate Profile

• Experience:

  2–4 years in channel sales (building materials/pipes/fittings/cement/paints/ply/CPVC/UPVC preferred).

• Education:

  Graduate (BBA/B.Com/BE, etc.); MBA/PG (Marketing/Sales) is a plus.

• Skills:

  Strong negotiation & relationship-building, disciplined follow-ups, Excel (VLOOKUP/XLOOKUP, Pivot, SUMIF), basic CRM usage, email etiquette.

• Languages:

• Mumbai: English/Hindi

  (Marathi preferred)

• Rajkot/Saurashtra: English/Hindi

  (Gujarati preferred)

• Other:

  Valid

  two-wheeler & driving license

  ; willingness to travel 15–20 days/month.

Compensation & Benefits

• Fixed:

  25,000–35,000 per month (based on experience).

• Incentives/TA-DA:

  As per company policy.
• Tools of trade and benefits as applicable.

Reporting

• Reports to

  ASM/RSM/ZM

  (as assigned); coordinates closely with Sales Coordinator & Accounts.

Performance Expectations (for offer letter/scorecard)

• Monthly target achievement (primary & secondary)
• Outlet productivity & new dealer activation count
• Collections % within credit norms; overdue reduction
• Scheme execution accuracy & claim closure TAT
• CRM/MIS timeliness & data hygiene