Area Sales Executive

Purpose of the job:

Formulate and implement Trade Marketing and Distribution plans at the outlet level & achievement of sales objectives.

Key Deliverables To The Role:

• Achievement of agreed sales targets & monitor actual sales against expectations.
• Implementation of market and outlet coverage plans and adherence to fixed call frequency for self and customer groups.
• Ensuring regular order capture and efficient delivery systems.
• Implementation of trade and consumer schemes with evaluation and feedback of merchandising activity.
• Accurate forecasting to ensure pipeline reconciliation and ensure adequate and timely remittances through mid-course corrections.
• Provide constructive recommendations and timely feedback for countering competition activities.
• Understanding of the territorial landscape and develop superior trade relations with key trade members.
• Assist in the effective functioning of WD operations including Order Capture & Delivery systems.
• Adherence to the code of conduct and compliance with all statutory and regulatory norms.

Knowledge, Skills & Competencies:

• Business focus
• Managing multiplicities
• Executional Excellence
• Data driven decision making
• Technology Orientation
• Team player

Reporting Relationship Upwards:

• Area Sales Manager