Area Sales Executive

You will be responsible for achieving secondary and primary targets of the territory assigned in a cost-effective manner by efficiently driving Key Performance Indicators and Relationship Management with Key Customers such as Bakeries & HORECA. Your role will also involve retaining the Top Customers and ensuring optimal deployment and utilization of manpower. Your key responsibilities will include managing a team comprising of Business Development Officers, Business Development Executives, and Senior Business Development Executives. You will be expected to achieve monthly, quarterly, and annual business targets for your area, encompassing value/volume objectives and distribution targets in alignment with sales policies and strategies. Your duties will involve calling on prospective customers with a frequency and duration that adheres to the agreed work state and is consistent with a cost-effective journey plan. You will need to prepare a monthly plan for specified customers to achieve volume targets by product group, extend B & FS product distribution, and increase volume sales in potential customers" accounts. Furthermore, you are required to ensure that all receivables are in accordance with the Company's credit policy and use available computer systems to understand the importance of major territory outlets by product group. Organizing and maintaining an effective admin system, including Customer Record cards, Daily call reports, and expenses, is essential to meet the required deadline for completion. Developing knowledge of all facets of the B&FS market, including new selling/application techniques, consumer needs, and customer business issues, is crucial. You will also be responsible for arranging and implementing demonstrations/exhibitions to capitalize on opportunities for the B&FS business and motivating the distributor/sales team to actively support and sell B&FS products while ensuring agreed promotions are fully implemented and leveraged.,