Area Sales Executive

KEY RESPONSIBILITIES:

Sales and Distribution Management:

• Ensure achievement of secondary/ primary Sales targets, according to AOP and Monthly Fixed Target.
• Ensure alignment of PJP of self and PJP of SO under the ASE/ASM/Sr.ASM, through SFA (Field Assist).
• Check and monitor the market activity for the SO, through SFA ( Field Assist) and physically in the market.
• Analyse potential areas in assigned geography where Retailers or Distributor appointment would enhance business prospects.
• Interview parties shortlisted by SO and evaluate them on financial strength, infrastructure, experience, market standing and alignment with Anmol Industries Ltd expectations in terms of business.
• Ensure proper documentation check, target sharing and completing the process of on-boarding new Super Stockiest, Distributors and Sub-Distributors.
• Coordinate separation of non-performing Distributors and Sub-Distributors with Full and Final settlement and collect No Dues Certificates.
• Coach the SO and Distributor Sales Man on the Call procedure execution and demonstrate the process SFA (Field Assist) to SO.

Sales and Operations Planning :

• Sales Forecasting, and Target Planning i) Area wise, ii) SS/DB/Sub DB wise, iii) SO wise.
• Ensure the monthly staggering sales target achievement from the SS/DB/SubDB.
• Review proposed marketing initiatives and effectively support the in execution of the schemes.
• Coordinating with the support Sales Support and Logistics Team, for smooth product flow.
• Expedite Retailer/ SubDB/ DB and SS claims (Secondary/Damage) through liaisons with Commercial Team.

Support Activities :

• Interpersonal Skills to handle and manage different stake holders, both internal and external.
• Coordinate recruitment of SO in accordance with HR Team, by reviewing shortlisted CVs and conduct preliminary interviews.
• Support the implementation of the Sales Training Program developed by Training Dept.
• Ensure availability of manpower (SOs) within the given territory with no vacant area.
• Collate data and prepare reports to track sales parameters ,Review and Report during meetings.
• Ensure that wrong/lack of integrity related practices by team or trade partners are immediately brought to notice of the company and take steps to prevent the same.