Area Head (Radiology)

Role Objective

Radiology products

Role & responsibilities

Key Responsibilities

Sales & Business Development

• Achieve

  sales targets and revenue objectives

  for the assigned territory.
• Identify and develop new business opportunities in

  hospitals, diagnostic centers, and government institutions

  .
• Conduct

  market mapping

  to identify potential customers and competitors.
• Manage the

  entire sales cycle

  from lead generation to deal closure and payment collection.
• Participate in

  tenders, rate contracts, and institutional sales processes

  .
• Coordinate product demonstrations with

  Application Specialists

  to convert leads.

Customer Relationship Management

• Build and maintain

  strong relationships with key decision-makers

  radiologists, hospital administrators, biomedical engineers, and purchase managers.
• Ensure

  high customer satisfaction

  through prompt follow-up and issue resolution.
• Work closely with

  service and application teams

  for smooth installations and training.
• Conduct

  customer engagement programs

  , CME events, and user meetings.

Channel & Territory Management

• Appoint, train, and manage

  channel partners or distributors

  , if applicable.
• Monitor and support channel sales performance through joint visits and regular reviews.
  
• Plan and execute

  territory sales strategies

  to maximize market coverage.
• Maintain accurate records of

  pipeline, forecast, and competitor activities

  .

Reporting & Coordination

• Provide

  weekly and monthly sales forecasts

  and activity reports.
• Update CRM tools or sales dashboards with customer interactions and opportunities.
  
• Coordinate with

  marketing

  for promotional campaigns and product launches.
• Collaborate with

  finance and logistics

  for order processing and payment tracking.

Key Performance Indicators (KPIs)

• Achievement of monthly / quarterly / annual

  sales targets

• Territory growth

  in terms of revenue and new account acquisition

• Customer satisfaction

  and retention metrics

• Demo-to-sale conversion ratio

• Timely reporting and adherence to company processes
  

Required Qualifications & Skills

Education:

• Bachelors degree in

  Biomedical Engineering, Science, or Business Management

  (MBA preferred).

Experience:

• 4–8 years

  of experience in

  Radiology equipment sales

  preferably (Ultrasound, X-ray, Mammography, CT, MRI, etc.).
• Proven track record in hospital or diagnostic center sales.
  
• Experience with

  government tenders and institutional accounts

  preferred.

Skills:

• Strong

  communication, negotiation, and presentation

  skills.
• Good understanding of

  radiology workflows and imaging technologies

  .
• Ability to work independently and manage a large territory.
  
• Proficient in

  MS Office, CRM tools

  , and report management.
• Willingness to

  travel extensively

  across the assigned region.