Area Head

Role & responsibilities

Department: Sales – Direct Distribution Channel

Location: [Insert Location]

Reports To: Regional Head / Zonal Head – Direct Distribution

Job Summary

We are looking for a driven and experienced Area Head / Senior Area Head to

lead the Direct Distribution Vertical in the Life Insurance segment. The role

entails managing a team of front line sales professionals, driving new

customer acquisition, and achieving area-level business objectives through a

direct-to-customer approach.

Key Responsibilities

Team Leadership:

Recruit, train, and lead a team of Relationship Managers / Direct Sales

Executives.

Set performance benchmarks and drive high productivity levels.

Coach and mentor team members to achieve individual and team targets.

Sales Management:

Achieve assigned sales targets and KPI’s for life insurance products.

Monitor daily performance and provide strategic direction for business growth.

Implement effective sales strategies to increase market penetration.

Customer Acquisition:

Drive direct sales through field engagement, digital channels, and corporate

tie-ups.

Build and manage a robust customer pipeline and ensure superior customer

service.

Identify and convert high-potential customer segments.

Operational Excellence:

Ensure adherence to internal processes, compliance standards, and

regulatory guidelines.

Track and improve key metrics such as persist-ency, case size, and

conversion ratios.

Optimize resource allocation and productivity across the area.

Reporting & Analysis:

Generate and review performance reports on a regular basis.

Provide insights and feedback to senior management for business planning.

Key Skills & Competencies

Proven sales leadership with a target-driven approach

Strong team management and motivational skills

Excellent communication and interpersonal abilities

Good understanding of the life insurance industry and direct distribution model

Analytical mindset with focus on metrics and outcomes

Qualifications & Experience

Graduate (mandatory); MBA preferred

7–10 years of experience in life insurance sales, with at least 2–3 years in a

similar leadership role in direct distribution

Demonstrated ability to drive results in a competitive and dynamic

environment

Preferred candidate profile