Area Growth Manager

Role: AGM (Area Growth Manager)

Reporting: Regional Growth Manager (RGM)

Geography: Bangalore

Trade: General Trade (All REs)

Job Summary: The role encompasses end-to-end responsibility for Sales & Distribution in the area, the incumbent is accountable for ensuring product availability, and driving sales performance efficiently.

This includes Secondary & Primary management, Distributor management & Team Management.

1. Distribution Management

• Strategising & implementation on Distributors, ( Mapping, Appointment and Operations).
• Motivate channel partners for involved & evolved business.
• ROI of the distributor
• Process creation & adherence of timely supply to the retailers
• Inventory management at Distributor & overall geography
• Guardrails for stock condition
• Secondary Claim management

2. Growth Management

• Secondary & Primary management of the geography
• Quarterly/ Monthly sales progression
• Ensuring weekly flightening
• Availability of all the SKUs
• NPD development &growth
• CFA management & Sales operation
• Ensuring all Basics of distribution (Productivity, ECO, LPPC etc.)
• Competition benchmarking
• Tracking competition in the region

3. Spend Management

• Channel specific Approach (RE specific)
• Tradeload Planning to push volume and visibility.
• Sales Return management

4. People Management

• Creating healthy work environment across the region
• Track expenses and ensure cost-effectiveness in the region
• Work closely with Cross function (CFA/ HE/ Finance/ Marketing & other divisions)

Requirement for the role:

• Minimum of 8 years of experience in sales & distribution in FMCG Industry-General Trade
• Indepth geography knowledge
• Excellent analytical, problem-solving, and decision-making skills.
• Strong communication and interpersonal skills, with the ability to work effectively with cross-functional teams.
• Team management skills
• Grievances management
• Time Management