Application Manager - Learning App

Responsibilities

• Scale Strategy: Develop and execute the roadmap to scale the app's user base significantly within the first 12-18 months.
• Acquisition: Manage organic (ASO) and paid acquisition channels to drive high-quality installs with optimised CAC (Customer Acquisition Cost).
• Funnel Optimisation: Oversee the end-to-end user journey, ensuring smooth onboarding to minimise drop-offs at the registration stage.
• Revenue Models: Design and implement robust monetisation strategies, including Freemium to Premium conversion, Subscription models (Monthly/Annual), and Micro-transactions (pay-per-test, pay-per-chapter).
• Conversion Optimisation: Analyse user behaviour to trigger timely paywalls and upsell opportunities without hindering user experience.
• Engagement Mechanics: Implement and refine gamification layers, including Badges, Leaderboards, Streaks, and Rewards, to drive Daily Active Users (DAU).
• LMS & Content Delivery: Manage the integration and performance of the Learning Management System (LMS), ensuring seamless delivery of Video Streaming, E-books, and Interactive Content.
• Test Engines: Oversee the functionality of adaptive test engines, ensuring valid analytics and performance feedback for students.
• User Experience: Own the UI/UX standards. Work closely with designers to ensure the app is intuitive, student-friendly, and visually appealing.
• Creative Oversight: Lead the creative strategy for app assets, thumbnails, and marketing creatives to ensure high Click-Through Rates (CTR).
  

Requirements

• EdTech Experience: Proven experience in scaling a B2C mobile application, preferably in the EdTech, Gaming, or Content Streaming space.
• The Funnel Expert: Mastery of App Acquisition, Engagement, Conversion, and Retention metrics.
• Tech Savvy: Functional understanding of LMS architecture, Video Streaming protocols (HLS/DASH), and Assessment engines.
• Data-Driven: Proficiency with analytics tools (Firebase, Mixpanel, CleverTap, AppsFlyer) to make data-backed product decisions.
• Monetisation Master: Experience experimenting with pricing psychology and subscription tiers.
• Design Eye: Strong ability to critique and guide UI/UX designs and creative assets.