Analytics & Performance Specialist

As an analytical engine at Alviras Solutions, a performance-driven digital marketing agency, your role involves building reporting systems, analyzing patterns, and transforming marketing noise into actionable insights. You will support purpose-driven eCommerce brands with high-performance marketing strategies based on clean data, clear insights, and measurable, scalable campaigns. **Key Responsibilities:** - Build and maintain custom dashboards using Power BI, Looker Studio, and Google Sheets/Excel. - Set up and manage GTM (Google Tag Manager) for clean tracking, event tagging, and data validation. - Collect, organize, and store raw data from multiple sources in clean, well-structured formats for analysis and reporting. - Monitor and report on paid media performance, highlighting crucial insights & trends. - Track and analyze organic performance across SEO and social; report on rankings, visibility, and content performance. - Maintain and enforce UTM tracking frameworks to ensure clean attribution across all platforms. - Integrate Shopify sales and behavioral data into dashboards and reporting flows. - Build performance models and cohort-based analysis to forecast campaign outcomes, LTV, and retention trends. - Own the integrity of marketing data pipeline ensuring data accuracy across GTM, analytics platforms, and reporting tools. - Provide insights that influence testing, budgeting, and creative strategy. - Help optimize internal reporting SOPs and improve data organization across accounts. - Coordinate and support social media posting across platforms. In the first 6 months, success in this role will be defined by: - Launched reporting systems that streamline data and help the team make faster, smarter decisions. - Clean and effective GTM setups with key client events properly tracked and validated. - Dashboards act as live control centers connecting ad spend, organic growth, and Shopify behavior in one unified view. - Fully integrated Shopify data with marketing reports, providing insights into user journeys and conversion patterns. - Collected and organized historical performance data across all major channels in one place, identifying trends and patterns that shape current strategies. - Analysis identifies not just what's working, but why and has influenced strategic direction across at least 2 client accounts. - Fully self-sufficient in managing and maintaining basic social media posting across platforms with accuracy and consistency. **Qualifications:** - Strong Excel/Google Sheets skills with advanced formulas, charts, pivot tables, and data automation. - Experience with Power BI, Looker Studio, and building custom dashboards. - Solid command of Google Tag Manager (GTM) for tag implementation, events, and working with the data layer. - Hands-on reporting experience across Meta Ads, Google Ads, Pinterest Ads, Bing Ads, or similar platforms. - Proficiency in GA4, structured UTM tagging, and basic attribution modeling. - Comfort working inside Shopify with understanding analytics, funnel data, and store performance. - Familiarity with SEO tools like Ahrefs, SEMrush, and Google Search Console. - Bonus: Experience with Supermetrics, Google BigQuery, or light SQL querying. - Clear communication skills to turn complex data into actionable insights and recommendations.,