Analyst Meta & Google Ads Media Buying, Planning & Strategy

Job Description

Location: Remote (Night Shift US Clients) Experience: 3+ years in digital marketing/media buying roles Compensation: ??7-9 LPA + Performance-Based Incentives Must Read: We're hiring a Sr Analyst with deep expertise in Meta Ads to manage and scale paid campaigns for multiple home improvement businesses across the US and Canada This is not a generalist role?your focus will be high-ticket lead generation, video strategy, and consistent client results Youll be responsible for account performance, optimization, reporting, and maintaining communication with clients to ensure transparency and retention Key Responsibilities: Ad Account Management Handle multiple Meta ad accounts in the home remodeling and renovation space Develop and execute audience strategies, creative testing, and budget scaling for qualified lead flow Ensure each account meets weekly/monthly KPIs for CPL, lead quality, and appointment rate Video Strategy & Execution Collaborate with internal team or clients to guide video scripts, ad hooks, and content formats Monitor performance across video creatives to improve CTR, engagement, and cost efficiency Performance Optimization Daily and weekly analysis of campaign data?optimize based on metrics like ROAS, CPL, CPM, and quality scores Implement best practices for bidding, budget pacing, exclusions, and lookalike stacking Client Communication & Reporting Act as the main point of contact for assigned accounts Run bi-weekly or monthly performance calls, deliver transparent reporting, and offer strategic recommendations Consistency & Lead Flow Your North Star: Maintain a steady, high-quality lead pipeline for each client Detect performance drops early and resolve issues before clients notice Qualifications: ?? 3+ years running Meta Ads for lead generation (bonus if youve worked in home services or high-ticket niches) ?? Strong grasp of video creative strategy and what drives conversions ?? Proven ability to manage multiple ad accounts simultaneously ?? Excellent communication and account management skills ?? Night shift availability to handle US/Canada clients directly ?? Proactive, data-driven, and confident with firefighting when needed Why Join Us 100% Remote Work Flexible, results-driven culture Night Shift Work with serious, high-ticket clients in US & Canada Fast-Growing Agency Be part of a high-performance team Half Yearly Team Meet up Retreats & Team Growth Initiatives Show more Show less