Amazon Advertising Specialist

Job Description:

The eCommerce Paid Advertising Specialist is responsible for creating, maintaining, and

optimizing paid shopping campaigns through Google, Microsoft Ads, Amazon, and paid social

platforms. This team member works closely with other strategists, the department lead and

manager, and WTM's Client Services team to find new and innovative ways to improve clients'

paid search performance.

Position Responsibilities:

• Build and manage Amazon advertising campaigns in Seller or Vendor Central.

• Set up and manage Amazon Ad campaigns, ad groups, ads, keywords, bids, and budgets

for all assigned accounts on a weekly basis.

• Perform Keyword Research, Competitor Research, and Market Research for each assigned

account

• Perform optimization techniques, including but not limited to, bid adjustments, negative

keywords, keyword additions, and structural changes.

• Determine campaign structure to efficiently manage clients' budgets and optimize for

ROI, ROAS, ACOS, and revenue goals.

• Write ad copy to obtain both a high click-through rate and high conversion rate.

• Advise on monthly advertising budgets when needed based on keyword search volume,

estimated cost per click, competition, and clients' goals.

• Optimize clients' accounts for maximum performance using PPC best practices.

• Research new innovations and best practices in paid Amazon search.

• Complete fortnightly performance reporting and review reports with Lead or Manager on

client phone calls.

• Meet strategic deadlines provided by the client, or manager.

Qualifications and Recommended Prerequisites:

• 2+ years of experience working with Amazon PPC advertising, required.

• Experience working within Google Analytics and Google Ads preferred but not required.

• Moderate to advanced understanding of Microsoft Excel required.

• Familiarity with eCommerce platforms such as Shopify and WordPress is a plus.

Professional Competencies

• Team player with excellent interpersonal / collaboration skills

• Desire to learn and stay on top of digital marketing and business trends

• Able to work independently and self-motivate in a remote environment

• Exceptional with time management