AM Creative Design Development

Hello, kindly find below details,

Position : Assistant Manager - Creative Design Development

Experience - 5- 7 years

Location : Mumbai HO

Division / Function - CP-ASF (Consumer Product - Art, Stationery & Fevicol)

Vertical - ASF - RETAIL

Job responsibilities:

1. Content Designing and Implementation for Children's Art and Craft Requirements

a. Content Planning Development:

• Develop a Content Plan for child friendly art and craft projects that showcases the use of our product range.
• Collaborate with internal stakeholders (HOFM, Product Managers) to understand project briefs and translate them into actionable content strategies.

b. Recipe Creation:

• Sketch project concepts & brief the Content Development Manager on requirements.
• Review artwork and DIYs to ensure alignment with brand guidelines and audience relevance.

c. Ensuring Control on Content Execution:

• Monitor end-to-end content production including DIYs, video assets, and topical product-based content.
• Ensure consistency and quality across formats like reels, videos, static posts, product usage images, and DIYs.
• Develop e-commerce and social media-specific content assets that highlight product functionality and benefits.
• Conduct fortnightly LIVE workshops on digital platforms to showcase new techniques and product applications.

2. Build Insights for Content Development and Product Ideas

a. Connecting with Consumers:

• Maintain a strong understanding of the target user group for content and gather relevant insights through firsthand interactions such as school visits.
• Establish and execute a regular visitation plan to engage with teachers and understand their content needs.
• Continuously develop a strong understanding of emerging global and local trends and translate these insights into relevant content generation strategies.

b. Artist Network Development:

• Build an expert network and identify talent for exclusive retainerships to support RC content delivery and strengthen brand edge.

3. Input into New Product Development & Product Testing

a. Product Testing for NPDs:

• Conduct product testing and benchmarking for new product developments.
• Conduct small-scale user trials with the help of Resource Centre teachers, support in large-scale user trials.
• Prepare user trial reports and share findings and recommendations with the brand team, technical services, and the R&D team.

b. Kits Planning & Development:

• Conceptualize kit design based on the brief from the Kits Manager.
• Create production assets (video, static images, step-by-step manuals) to support kit development.
• Identify and recommend key design trends, techniques, and art forms that can be included in the kits production.

4. Learning & Development

• Develop individual and team capabilities relevant to the business by:
• Organizing visits to art colleges, exhibitions, shows, and fairs to stay current with trends and talent.
• Organizing upskilling workshops for both personal development and the Resource Centre (RC) Artists.