AM - Consumer Lighting (Sales Generation Specialist)

Role & responsibilities

• To educate dealers on CLS, its purpose & features
• To brief dealers and their sales staff complete product details of each range of CLS, our USPs, competition benchmarking & value to the customers
• To get CLS sales training done of the dealers sales staff educating them on selling arguments for each CLS product
• To train dealers and their sales staff to focus on promotion of concept selling rather than doing product selling
• To ensure Maximum display at dealers showrooms in the given space
• To ensure suitable branding and maintain Brand Hygiene at all costs
• To set example by personally handling customers at the dealer's counter to demonstrate how the product knowledge and selling arguments are to be used to sell products at company price
• To ensure price discipline at all dealers counters
• To convert dealers into exclusive dealers
• To educate project key decision makers on CLS, its purpose & features
• To ensure BOQs / Mock-ups in the initial stages of the project and subsequently secure the orders
• To maintain data in company given software of each customer handled by you at the dealers' counter and to follow up till maturity / conversion to sales
• To take other important customers leads from the dealers who visited for follow up at dealers counters
• To follow up with trade customers who patronize respective dealer counters and educate them on CLS, products details, our USPs, competition benchmarking
• To convince these trade customers and generate customers leads from them

Functional Requirements

• Experience in working with dealers/ channel partners
• Technical knowledge of Lighting portfolio
• Ability to gather sound product knowledge
• Ability to catch on to leads and cues from everywhere possible
• Ability to establish & maintain a wide network of resources
• Strongly and effective follow up ability
• Abiliting to attain market understanding
• Knowledge of competitor mapping
• Experience in coordinating at various levels and leading to effective result delivery
• Expertise in creating brand presence & visibility