AI Based Content Creator

As an AI-Based Content Creator at Homified, your primary responsibility is to focus on enhancing brand visibility, growing social media presence, and supporting performance marketing goals through innovative, trend-driven, and results-oriented content creation. You will be responsible for developing engaging, creative, and visually appealing content tailored for social media platforms using AI tools like Sora, GPT, and Arcards.ai. Your content should contribute to the growth of Homified's social media followers by resonating with the target audience and actively engaging with followers through comments, messages, and trending topics to enhance brand presence. Additionally, you will design and execute content campaigns to promote Homified's unique 90-minute installation service. This includes highlighting successful installations through customer testimonials, behind-the-scenes content, and video reels, as well as creating and promoting a consistent hashtag strategy to amplify the 90-minute installation buzz. In terms of performance marketing content, you will be responsible for designing ad creatives such as static, carousel, and video ads using tools like Canva, phone editing software, or other AI-powered platforms. You will also create multiple variations of ad creatives to support A/B testing for performance marketing campaigns and develop ad creatives that contribute to lowering customer acquisition cost (CAC) and increasing click-through rates (CTR). Furthermore, you will be involved in multi-skilled content production, which includes writing compelling captions, blog snippets, and short-form content using tools like GPT, creating polished visuals and graphics using Canva or similar tools, and producing short, engaging videos to effectively tell Homified's story. Your role will also entail staying updated with social media trends, audio, and viral challenges to keep Homified's content fresh and relevant, experimenting with new AI tools and creative strategies to improve content quality and engagement, and analyzing social media metrics to identify trends and optimize content for better performance. Collaboration with the marketing and performance teams is essential for aligning content strategies with Homified's goals. You will be required to engage in creative brainstorming sessions, educate team members about using AI tools for content creation, and actively seek and implement feedback to refine content quality and messaging. Key Performance Indicators (KPIs) for this role include achieving a minimum growth target of 20% month-on-month across social media platforms, maintaining an average engagement rate of 5% or higher on all posts, contributing to achieving a CTR of 2% and reducing CAC by 15% through ad creatives, creating and publishing a minimum of 3 posts, 1 reel, and 2 stories per day across platforms, integrating at least 2 trending formats or topics into content every week, and effectively using AI tools like Sora, GPT, Arcards.ai, and Canva to produce high-quality content. Overall, as an AI-Based Content Creator at Homified, you play a crucial role in driving brand visibility, social media growth, and performance marketing success through your creative, trend-driven, and data-informed content creation strategies.,