Affiliate Marketing and Ratings Management Executive

Key Responsibilities:

• Affiliate Marketing Leadership:

• Develop, implement, and oversee the affiliate marketing strategy to achieve growth targets and expand the affiliate network.
• Build and maintain relationships with high-value affiliate partners, negotiate contracts, and ensure mutually beneficial collaborations.
• Lead the identification and onboarding of new affiliates to increase brand reach and revenue.
• Strategically utilize Upfluence or similar platforms to discover, engage, and nurture relationships with influencers and affiliate partners.
• Monitor affiliate performance through KPIs, analytics, and reporting tools, providing insights to optimize campaign effectiveness.
• Work with internal teams to align affiliate marketing strategies with broader marketing and business goals.

• Influencer Marketing and Upfluence Expertise:

• Serve as the primary point of contact for all influencer-related activities, leveraging Upfluence to manage campaigns effectively.
• Design and execute influencer campaigns that integrate seamlessly with affiliate marketing initiatives.
• Evaluate the success of influencer collaborations and adjust strategies based on performance metrics.

• Products & Site Rating Management:

• Oversee and manage the brand's online reviews, ratings, and overall digital reputation on platforms like Yotpo, Google, and industry-specific review sites.
• Develop strategies to proactively improve ratings and encourage positive customer feedback.
• Collaborate with customer service and product teams to address and resolve negative reviews or recurring issues.
• Track and analyze trends in customer feedback to identify opportunities for improvement and enhance customer satisfaction with CS team.
• Create and present comprehensive reports on reputation performance and strategic recommendations to senior leadership.

• Strategic and Leadership Responsibilities:

• Provide thought leadership and insights to guide affiliate and reputation management strategies, ensuring alignment with the company's overall objectives.
• Manage budgets related to affiliate and reputation campaigns, ensuring optimal ROI.
• Represent the company at industry events, fostering relationships with key partners and affiliates.
• Mentor and guide junior team members, fostering a culture of collaboration and innovation.

Qualifications:

• Proven experience in a senior or executive role focused on affiliate marketing, influencer marketing, or online reputation management.
• Expertise with tools like Upfluence and other affiliate/influencer management platforms.
• Strong understanding of affiliate marketing strategies, trends, and technologies.
• Demonstrated ability to manage online reviews and reputation with a focus on improving customer sentiment and ratings.
• Exceptional analytical skills with the ability to interpret data and drive actionable insights.
• Outstanding negotiation, communication, and leadership abilities.
• Experience managing cross-functional teams and collaborating with stakeholders.