Ads Specialist & SEO

About the Role

We are looking for a results-driven Ads Specialist & SEO Executive to join our team. The ideal candidate will be responsible for planning, implementing, and managing our digital advertising campaigns across multiple platforms while also optimizing our website for search engines. This role requires both creativity and analytical skills to maximize ROI and drive organic as well as paid growth.

Key Responsibilities

• Plan, create, and manage PPC campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, and other platforms.
• Conduct keyword research, competitor analysis, and market trend studies.
• Optimize campaigns for maximum ROI, CTR, and conversions.
• Develop and implement SEO strategies (on-page & off-page) to improve organic search rankings and website traffic.
• Monitor, analyze, and report campaign performance using tools like Google Analytics, Google Search Console, and SEMrush/Ahrefs.
• Collaborate with the content and design team to create high-performing ad creatives and SEO-friendly content.
• Stay updated with the latest digital marketing trends, search engine algorithm updates, and paid advertising best practices.

Requirements

• Proven work experience as an Ads Specialist, SEO Executive, or similar role.
• Strong knowledge of Google Ads, Meta Ads Manager, LinkedIn Ads, and other digital platforms.
• Solid understanding of SEO principles (technical, on-page, and off-page).
• Proficiency with tools such as Google Analytics, SEMrush, Ahrefs, Moz, or similar.
• Strong analytical and problem-solving skills.
• Excellent communication and teamwork abilities.
• Certification in Google Ads or SEO is a plus.

What We Offer

• Competitive salary package.
• Growth opportunities in a fast-paced environment.
• Supportive team and learning culture.
• Exposure to diverse projects and industries.

Job Type: Full-time

Pay: ₹18,000.00 - ₹25,000.00 per month

Ability to commute/relocate:

• Dharamsala, Himachal Pradesh: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Required)

Experience:

• Google Ads: 1 year (Required)

Work Location: In person