Adobe Journey Optimizer

Cognizant

2 - 3 years

3 - 7 Lacs

hyderabad chennai bengaluru

Posted:2 days ago| Platform:

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Skills Required

ajo api aep

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role Summary:

Work across Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO) to design data models, implement real-time ingestion, configure identity resolution, and orchestrate omni-channel journeys. Own end-to-end solutioning from data pipelines to activation, ensuring governance, privacy compliance, and measurable outcomes.

Core Responsibilities:

Implement AEP data pipelines: Sources, datasets, XDM schemas, identity namespaces, and profile stitching.
Configure AEP RT-CDP: Segments, audiences, destinations (e.g., email/SMS, ad platforms), consent & governance controls.
Build AJO journeys & campaigns: Triggers, eligibility rules, orchestration logic, templates, personalization, experimentation.
Integrate event sources (Streaming, batch), Edge implementations, and decisioning.
Establish monitoring & QA: Data quality checks, segment population, journey performance, deliverability, error handling.
Collaborate with QA, Analytics, and Marketing Ops; document solutions & runbooks; provide L3 support.
Ensure privacy/compliance: Consent, opt-outs, data retention, PII handling, and regulatory adherence.
Optimize performance: throughput, latency, identity match rates, and downstream activation success.

Must-Have Skills:

Strong hands-on AEP: XDM schema design, identity resolution, profiles, segments, sources/destinations.
AJO: Journey design, event triggers, audience eligibility, templates, offers/personalization, throttling, frequency capping.
Edge Network basics and tag management (Adobe Launch / other TMS).
Practical experience with JSON, APIs, webhooks, and data transformation.
Understanding of data privacy, consent frameworks, and enterprise governance.

Nice-to-Have:

Adobe Target/Offers decisioning, Adobe Campaign integration, message rendering for email/SMS/push.
Experience with Kafka/Kinesis, Snowflake/BigQuery, ETL/ELT tools.
Basic scripting: Python/Node for utilities; CI/CD for configuration as code.
Familiarity with customer data platforms (CDPs) and cross-channel activation patterns.

Education & Certifications (Preferred):

Bachelors in computer science/engineering or equivalent.
Adobe certifications (nice-to-have): AEP Architect, AJO Specialist, RTCDP.
Privacy certifications (CIPT/CIPP) are a plus.

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