Adobe Customer Journey Analytics Specialist

As a highly skilled Senior Adobe Customer Journey Analytics (CJA) Specialist/Consultant with 5+ years of experience in digital analytics, data strategy, and customer insights, your role will involve leading the implementation and optimization of Adobe Customer Journey Analytics (CJA) for advanced customer insights. You will architect cross-channel customer data integrations to provide a 360-degree view of customer journeys and define customer segmentation strategies within Adobe CJA. Your responsibilities will also include developing advanced data visualizations, reports, and real-time dashboards, providing strategic recommendations based on customer behavior trends, and collaborating with various teams to enhance personalization strategies. Additionally, you will ensure data quality, governance, and compliance with privacy regulations while mentoring junior analysts and contributing to best practices in customer journey analytics. Key Responsibilities: - Lead the implementation and optimization of Adobe Customer Journey Analytics (CJA) for advanced customer insights. - Architect cross-channel customer data integrations to provide a 360-degree view of customer journeys. - Define customer segmentation strategies, data models, and identity resolution frameworks within Adobe CJA. - Develop advanced data visualizations, reports, and real-time dashboards for executive stakeholders. - Provide strategic recommendations based on customer behavior trends, attribution models, and predictive analytics. - Collaborate with data engineers, marketing teams, and product managers to enhance personalization strategies. - Ensure data quality, governance, and compliance with privacy regulations. - Work with Adobe Real-Time CDP, Adobe Analytics, and Adobe Experience Platform to optimize customer data pipelines. - Mentor junior analysts and contribute to best practices in customer journey analytics. Required Skills & Qualifications: - 5+ years of experience in digital analytics, customer journey analysis, or marketing analytics. - Hands-on expertise in Adobe Experience Platform (AEP) and Customer Journey Analytics (CJA). - Strong SQL skills for querying and stitching large-scale customer datasets. - Experience with identity resolution, data blending, and cross-channel analytics. - Proficiency in Adobe Analytics, Adobe Real-Time CDP, and Adobe Target. - Strong understanding of data governance, compliance, and privacy regulations. - Excellent problem-solving and communication skills with the ability to translate data into actionable insights. Preferred Qualifications: - Adobe Analytics or AEP Certification (Adobe Certified Expert Customer Journey Analytics). - Experience with cloud data platforms (BigQuery, Snowflake, AWS, or Azure). - Knowledge of machine learning, predictive modeling, and AI-driven customer analytics. Please note that the job type is Full-time (WFO Only) and the job location is at The Citadel, 6th floor 601-603, Opp. Star Bazaar, Adajan, Surat, Gujarat 395009.,