Adobe Customer Journey Analytics Specialist

We are seeking a highly skilled Senior Adobe Customer Journey Analytics (CJA) Specialist/Consultant with over 5 years of experience in digital analytics, data strategy, and customer insights. The ideal candidate will possess in-depth expertise in Adobe Experience Platform (AEP), Customer Journey Analytics (CJA), and Adobe Analytics to facilitate data-driven decision-making and enhance customer journeys across various touchpoints. Responsibilities: - Lead the implementation and enhancement of Adobe Customer Journey Analytics (CJA) for advanced customer insights. - Design cross-channel customer data integrations (online, offline, CRM, call centers, etc.) to provide a comprehensive view of customer journeys. - Define customer segmentation strategies, data models, and identity resolution frameworks within Adobe CJA. - Create advanced data visualizations, reports, and real-time dashboards for executive stakeholders. - Offer strategic recommendations based on customer behavior trends, attribution models, and predictive analytics. - Collaborate with data engineers, marketing teams, and product managers to improve personalization strategies. - Ensure data quality, governance, and compliance with GDPR, CCPA, and other privacy regulations. - Utilize Adobe Real-Time CDP, Adobe Analytics, and Adobe Experience Platform to optimize customer data pipelines. - Mentor junior analysts and contribute to best practices in customer journey analytics. Required Skills & Qualifications: - 5+ years of experience in digital analytics, customer journey analysis, or marketing analytics. - Proficiency in Adobe Experience Platform (AEP) and Customer Journey Analytics (CJA). - Strong SQL skills for querying and stitching large-scale customer datasets. - Experience with identity resolution, data blending, and cross-channel analytics. - Proficiency in Adobe Analytics, Adobe Real-Time CDP, and Adobe Target. - Thorough understanding of data governance, compliance, and privacy regulations. - Excellent problem-solving and communication skills with the ability to translate data into actionable insights. Preferred Qualifications: - Adobe Analytics or AEP Certification (Adobe Certified Expert Customer Journey Analytics). - Experience with cloud data platforms (BigQuery, Snowflake, AWS, or Azure). - Knowledge of machine learning, predictive modeling, and AI-driven customer analytics. This is a full-time role that requires working from office (WFO Only) at The Citadel, 6th floor 601-603, Opp. Star Bazaar, Adajan, Surat, Gujarat 395009. For any queries, please reach out via email at [email protected],