Adobe Analytics System Administrator

About the role:

As an Adobe Analytics System Administrator, you will be involved in all aspects of maintaining our Adobe Analytics platform and providing related reporting and analysis. Youll play a critical role in empowering our teams with meaningful data insights that drive key business decisions.

What youll do

• Serve as the primary administrator for the Adobe Analytics platform, handling setup, configurations, user access, and system updates.
• Work to implement tracking tags, ensuring accurate data collection across digital properties.
• Conduct regular audits and validations to ensure data accuracy and integrity.
• Provide troubleshooting and resolutions to any data discrepancies or data quality issues.
• Act as the point of contact for Adobe Analytics queries and issues; provide training and guidance to end users and stakeholders on best practices.
• Create, maintain, and optimize custom reports, dashboards, and metrics that align to business needs, facilitating data-driven decision-making across teams.
• Manage integration between Adobe Analytics and other platforms (e.g. CRM, CMS) to support cohesive data strategies.
• Proactively identify and implement improvements within the Adobe Analytics environment, staying updated on new features, tools, and industry best practices.
• Partner with cross-functional teams (e.g., IT, Marketing, Sales) to align data strategy and reporting to overall business objectives.???

What youll bring

• 5+ years of experience administering Adobe Analytics (Adobe Analytics certification preferred).
• Strong knowledge of JavaScript, HTML, tag management, and web data layer structures.
• Solid understanding of data collection methods, segmentation, and custom metrics within Adobe Analytics.
• Familiarity with integrating Adobe Analytics with other tools (e.g., Marketo, CRM, A/B Testing platforms).
• Exceptional analytical, problem-solving, and troubleshooting skills.
• Able to work flexible hours as required by business priorities and to align with time-zones across the business.
• Strong communication skills, with the ability to explain technical concepts to non-technical stakeholders.
• Preferred technology experience: Wordpress, Adobe Analytics, Adobe Marketo Forms, Qlik, SFDC, Power BI, Optimizely, and Tealium
• Able to work flexible hours as required by business priorities