Admissions & Marketing Manager

The Admissions & Marketing Manager position at Bangalore School of Design & Technology (BSDT) is a pivotal role aimed at enhancing student enrollment and brand visibility. As a premier institution dedicated to fostering creativity and innovation in design, BSDT offers specialized programs in Interior Design, Graphic Design, UI/UX, and more to empower students in building impactful careers. In line with our growth plans, we are seeking a dynamic professional to lead our admissions and marketing initiatives. As the Admissions & Marketing Manager, you will play a crucial role within the senior leadership team, driving student admissions, lead generation, and marketing strategies. Your responsibilities will include managing the entire admissions process, from lead generation to final enrollment, and establishing a strong presence for BSDT in Bangalore and beyond. This hands-on position requires strategic thinking, leadership skills, data proficiency, and a proactive approach to achieving goals. Key Responsibilities: - Develop and implement comprehensive admissions strategies to meet quarterly intake targets. - Convert leads through CRM systems, in-person counseling, and re-engagement campaigns. - Represent BSDT at educational events, fairs, and school visits to enhance brand visibility. - Execute diverse marketing strategies across physical, digital, and social media platforms. - Collaborate with cross-functional teams to drive brand awareness and lead generation. - Lead and supervise a team of telecallers, counselors, and marketing personnel. - Monitor key metrics like Cost Per Lead (CPL), conversion rate, and application-to-enrollment ratio. - Serve as the primary interface of BSDT with prospective students, parents, and partners. - Maintain consistent and compelling brand communication across various channels. Desired Skills & Experience: - Minimum 5 years of experience in admissions, marketing, or sales, preferably in the education sector. - Strong leadership, team management, and interpersonal communication skills. - Proficiency in digital marketing tools, CRMs, and lead management workflows. - Data-driven mindset with the ability to leverage analytics for decision-making. - Passion for design, education, and student success. Educational Qualifications: - Bachelor's degree in Business, Marketing, Education, or related field (required). - MBA in Marketing or relevant specialization (preferred). Other Requirements: - Fluent in English; conversational proficiency in Kannada and/or Hindi is advantageous. - Willingness to travel locally for school visits and recruitment campaigns. - Availability to work 6 days a week during peak admissions seasons. Working Hours & HR Policy: - On-Season (March-July, Dec-Feb): Full day from Monday to Saturday. - Off-Season (Aug-Nov): Half day (9:30 AM-1:30 PM) from Monday to Saturday. Application Process: Interested candidates can apply by sending their resume, cover letter, and relevant portfolio to vinodkumar@bsd.edu.in with "Admissions & Marketing Manager" in the subject line. Shortlisted applicants will be contacted for interviews. BSDT is an equal opportunity employer that values diversity and encourages candidates from all backgrounds to apply for this position.,