Ad Strategy

As an Ad Strategy professional at NexVerse Business Management, you will play a crucial role in developing and executing strategies to maximize ad revenue across Dailyhunt and Josh. Your responsibilities will include collaborating with product, tech, and content teams to create innovative ad formats, defining pricing models, optimizing ad inventory, and enhancing programmatic performance. You will also work closely with agencies and brands to drive advertising solutions and partnerships in digital video, social, and commerce-driven formats. In the realm of Omnichannel Ad Exchange, you will be instrumental in supporting SSP, DSP, and publisher onboarding for seamless integration into the NexVerse ecosystem. Your role will involve scaling ad inventory, optimizing ad requests, and ensuring demand-side efficiency to maximize yield. Additionally, you will work on expanding NexVerse's presence in key markets like India, the Middle East, Africa, and the US by engaging with prominent ad tech players. Leveraging ad performance analytics and programmatic insights, you will optimize revenue and campaign efficiency while collaborating with the tech team on integrations and ad serving optimizations. The ideal candidate for this position should possess 5-8 years of experience in digital advertising, programmatic, and ad tech. You should have a strong knowledge of SSPs, DSPs, ad exchanges, and programmatic buying, along with a deep understanding of digital ad monetization, pricing strategies, and revenue models. Experience in ad operations, media planning, or digital sales would be advantageous. An analytical mindset with a data-driven approach to campaign performance and optimization is essential, as well as the ability to collaborate effectively across multiple teams to drive results. Exposure to global markets like India, the Middle East, Africa, and the US is a desirable asset. Joining NexVerse offers you the opportunity to be part of a dynamic and fast-growing ad tech business, expanding into global markets. You will work on ad monetization strategies for leading short-video, news, and social platforms, engaging with top SSPs, DSPs, agencies, and brands. This role provides high ownership and promising career progression within the ad tech and programmatic ecosystem.,