2 Ad Exchanges Jobs

RateGain Travel Technologies Limited is a global provider of AI-powered SaaS solutions for travel and hospitality working with over 3,200 customers and 700 partners in more than 100 countries. The company aims to accelerate revenue generation through acquisition, retention, and wallet share expansion. RateGain is known as one of the world's largest processors of electronic transactions, price points, and travel intent data, assisting revenue management, distribution, and marketing teams in various sectors including hotels, airlines, meta-search companies, package providers, car rentals, travel management companies, cruises, and ferries. Founded in 2004 and headquartered in India, RateGain collaborates with 26 of the Top 30 Hotel Chains, 25 of the Top 30 Online Travel Agents, 4 of the Top 5 Airlines, and numerous top car rentals, including 16 Global Fortune 500 companies. Adara, a RateGain company, operates as one of the world's largest data exchange platforms, offering access to ethically sourced customer data. With a network of over 270 global partners supplying aggregated real-time traveler data, Adara provides actionable insights and predictive intelligence to enhance marketing ROI. Built on a rich travel data co-op, Adara empowers brands to succeed in the fast-paced digital economy with vast amounts of data elements across 100+ countries. As a Display Campaign Manager, your role involves planning, executing, and optimizing display advertising campaigns across digital platforms to drive brand awareness, increase website traffic, and generate conversions. Collaborating with various teams, including marketing, creative, and analytics, you will ensure successful campaign implementation and performance. Key responsibilities include validating campaign configurations, defining objectives and KPIs, conducting market research, monitoring performance metrics, analyzing data for insights, preparing performance reports, providing recommendations for campaign enhancement, optimizing for budget delivery and Adara margins, coordinating with vendors or agencies, leveraging audience insights, and ensuring effective communication with stakeholders and clients. Requirements for this role include 3-8 years of experience in Campaign Management/Ad Operations/Campaign Performance Management, a bachelor's degree in marketing, advertising, communications, or related field, familiarity with programmatic advertising, ad exchanges, and digital advertising technologies, proficiency in ad operations, ad management systems (e.g., Google Ad Manager, DV360), HTML, CSS, JavaScript, and MS Excel, as well as strong analytical skills, attention to detail, organizational skills, communication abilities, flexibility to work under pressure, and a customer-focused attitude. RateGain and Adara are equal opportunity employers, providing a dynamic work environment for individuals who are passionate about delivering exceptional user experiences and driving success in the advertising industry.,

As a Display Campaign Manager at RateGain Travel Technologies Limited, you will be responsible for planning, executing, and optimizing display advertising campaigns across various digital platforms. Your primary objective will be to enhance brand awareness, drive website traffic, and boost conversions through effective display ad strategies. Collaboration with cross-functional teams, including marketing, creative, and analytics, is crucial to ensuring the successful implementation and performance of display campaigns. This role demands a solid grasp of digital advertising, audience targeting, ad optimization, and campaign analysis. Your day-to-day responsibilities will include: - **Client Engagement and Reporting:** Providing timely reporting, insights, and strategy communication to clients regularly to showcase Adara's performance and receive feedback on strategy recommendations promptly. - **Campaign Setup:** Validating campaign configurations and setup against customers" goals before launching campaigns. - **Strategy Development:** Collaborating with Adara customers and Account Managers to define display campaign objectives, target audience, and key performance indicators. Conducting market research and competitor analysis to identify opportunities and develop effective campaign strategies. - **Performance Monitoring and Reporting:** Tracking key metrics, analyzing campaign data, preparing performance reports, and presenting findings to stakeholders. Providing actionable insights and recommendations to enhance campaign effectiveness. - **Collaboration and Communication:** Coordinating with external vendors or agencies for ad production and media placements, collaborating with data analytics teams, and effectively communicating with internal and external stakeholders. **Education & Work Experience:** - 3 - 8 years of progressive experience in Campaign Management/Ad Operations/Campaign performance Management. - Bachelor's degree in marketing, advertising, communications, or a related field (or equivalent work experience). **Knowledge:** - Familiarity with programmatic advertising, ad exchanges, and digital advertising technologies. - Ad operations experience with expertise in programmatic campaign activation, performance, strategy, and planning. - Strong technical skills with the ability to troubleshoot and resolve issues related to ad serving, tagging, and creative implementation. **Skills:** - Proven experience in digital advertising operations, ad trafficking, or campaign management. - Familiarity with ad management systems such as Google Ad Manager, DoubleClick, Trade Desk, DV360, or similar platforms. - Must-have experience with DV360 and campaign performance management. - Proficiency in HTML, CSS, JavaScript, and ad tagging methodologies. - Analytical mindset with the ability to interpret campaign data, identify trends, and provide actionable insights. - Proficiency with MS Excel. **Attitude:** - Customer-focused and passionate about building exceptional user experiences. - Excellent attention to detail and organizational skills to manage multiple campaigns simultaneously. - Strong communication and interpersonal skills to collaborate effectively with cross-functional teams and external stakeholders. - Ability to work under pressure, meet tight deadlines, and adapt to changing priorities in a fast-paced advertising environment. RateGain Travel Technologies Limited is an Equal Opportunity Employer.,