Ad Operations - Mobile Performance

JOB RESPONSIBILITIES:

• Responsible for identifying and managing Mobile Performance campaign’s KPIs over the lifecycle of campaign execution.
  
• Working on execution of campaigns (KPIs, Fraud Hygiene, P&L) over Mobile App attribution platforms like Appsflyer, Branch.io, Adjust, Kochava, and Singular.
  
• Execution of campaigns on various premium supply channels like OEM, Programmatic, P2P Sharing Apps, Keyboard Apps, & Direct Apps.
  
• Analyse campaign data, make applicable optimizations to campaigns to meet the campaign goals.
  
• To be the key point of contact between the supply, sales and data operations teams while leading the account management of the accounts allocated.
  
• Generating reports, and sharing campaign insights with the sales team / advertisers to create opportunities for up-sell cross-sell for sales teams.
  
• Work as campaign delivery to ensure smooth campaign operations and optimizations for each campaign to achieve revenue goals.
  

QUALIFICATIONS AND SKILLS:

• Minimum of 4 Years of experience in Campaign execution of Mobile Performance Campaign.
  
• Well versed with life cycle of User acquisition via In-App marketing.
  
• In-depth understanding of Mobile measurement partner (MMP) like Appsflyer, Branch.io, Adjust, Kochava, and Singular.
  
• Preference to candidates having experience in mobile user acquisition and re-engagement activity over premium supply channels like OEM, Programmatic, P2P Sharing Apps, Keyboard Apps, & Direct Apps.