Ad Creative Manager

Company Description

Plavox is a real money gaming platform where players can compete in skill-based games to win cash rewards. Our focus is on providing a fast, fair, and fun gaming experience with secure and instant payment options. Players can enjoy real-time 1v1 matches or multiplayer games with seamless gameplay and instant matchmaking. We prioritize fair play and transparency, ensuring that every game rewards skill over luck. Plavox is based in India, with current availability on Android devices and an iOS version coming soon.

🎯 What You’ll Do

• Lead creative strategy across Meta, Google, TikTok & YouTube

• Conceptualize performance-driven creatives (UGC, influencer, static, video)

• Write creative briefs, guide designers, and ensure execution is on point

• Analyze metrics like CTR, CVR, ROAS — and iterate like a pro

• Plan and execute A/B tests to optimize creatives

• Collaborate with motion designers, UA managers & product marketers

• Stay ahead of gaming trends, memes & creative formats

• Maintain a top-performing ad creative library

What We’re Looking For

• 3+ years in creative management (preferably in gaming or youth-driven brands)

• Strong grip on ROAS, CPI, CTR, and optimization frameworks

• Hands-on with Figma, Adobe Suite, and performance creative tools

• Familiarity with Meta Ads Manager, TikTok Ads, and YouTube formats

• Deep love for gaming, youth culture, and storytelling

• Organized, curious, creative — and a great communicator

• Bonus: Experience in UGC/influencer ad campaigns 🎥