Zonal Manager - South

Ideal Candidate Profile

Experience

• Overall Experience: 57 years
• Domain Expertise: Trade Marketing
• Experience must include retail branding with hands-on exposure to execution of:
• ACP boards
• GSB boards
• Display walls
• Product display stands
• Must have worked on mass-scale retail formats (Kirana stores / Mom & Pop outlets), not limited modern trade or franchisee-driven formats.
• Ideal candidates should have executed branding in min 1,0002,000 retail outlets annually.
  

Functional Skills

• Retail Marketing:
• Deep understanding of ground-level retail branding and visibility execution.
• Proven experience in Kirana/mass retail outlet branding, including multi-state projects.
• Vendor Management:
• Hands-on experience in managing regional/national vendors for execution.
• Should have driven vendor negotiation, alignment, and quality control.
• Budget & P&L Exposure:
• Must have worked on budget planning, allocation, and tracking at a zonal/regional level.
• Familiarity with P&L impact of trade marketing activities.
  

Team & Stakeholder Management

• Should have managed or guided regional teams directly or indirectly.
• Experience in reporting to senior marketing or sales leadership (BTL Head / Zonal Marketing Manager / Regional Sales Manager).
• Not suitable: profiles limited to MIS, coordination roles, or purely execution follow-up without ownership.
  

Geographical & Language Fit

• Prior exposure to Southern states (Andhra Pradesh, Telangana, Tamil Nadu, Karnataka, Kerala) is good to have
• Proficiency in local languages (Telugu, Tamil, Kannada, Malayalam) is a strong plus.
• Ability to travel extensively across these regions is a must.