2.0 - 4.0 years

0 Lacs

Mumbai, Maharashtra, India

On-site

Job Summary: Were looking for a proactive and strategic Digital Content Manager to oversee and execute engaging content strategies across social media, LinkedIn, YouTube, blogs, WhatsApp marketing, and Meta Ads. You will work closely with internal teams and external agencies to ensure consistent and impactful content that aligns with Finplan Edus brand voice and growth goals. Key Responsibilities (KRAs): Content Strategy & Planning Develop and execute monthly content calendars and campaign ideas aligned with marketing goals. Social media & LinkedIn Plan engaging content for Instagram, Facebook, and LinkedIn. Coordinate with teams/agencies for creatives and trends. YouTube Strategy Plan video topics (FAQs, interviews, tips), write SEO-optimized scripts/titles, and coordinate with editors. Content Writing & Blogging Write blogs, emailers, social/WhatsApp content. Manage blog uploads with basic SEO. WhatsApp Marketing Create campaign calendars and message templates for different lead stages with strong hooks and visuals. Ad Copywriting Write and test ad copies for Meta campaigns in sync with the performance marketing team. Agency Coordination Manage deliverables from agencies for social posts, reels, and creatives, ensuring brand consistency and timelines. Performance Monitoring Track content performance across platforms and suggest improvements. Stay updated with digital and student trends. Required Skills & Qualifications: Bachelor&aposs degree in Marketing, Mass Communication, Journalism, or related field. 24 years of experience in content writing/digital marketing/social media management. Excellent command of written English and storytelling. Strategic thinking blended with creativity. Strong understanding of social media, YouTube, WhatsApp, and ad copy best practices. Experience in working with creative/design/video agencies is a plus. Prior experience in Edtech/Education/Professional Courses domain is highly preferred. Location : Thane Salary : utp 6 LPA Looking for Immediate Joiner Show more Show less

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Social Media Marketing _ Education Industry "Career Launcher" CL Educate

3.0 - 8.0 years

5 - 12 Lacs

Noida, New Delhi, Gurugram

Work from Office

Job Title: Social Media Marketing - Manager Location: Mohan Estate, New Delhi WFO Job Summary: Were not just looking for a SMM Manager- were looking for a creative powerhouse, a trend- savvy communicator who lives and breathes reels, retweets, shares, and stories! In crafting scroll-stopping content, building engaged communities, and amplifying brand love is your thingthis is your spotlight. We are looking for a highly motivated SMO Manager to lead our social media presence across platforms. The ideal candidate will be responsible for strategizing, creating, executing, and optimizing content and campaigns to drive engagement, brand visibility, traffic, and conversions through organic social media channels. Key Responsibilities: Develop and implement social media strategies aligned with business goals. Manage and grow presence on platforms like Facebook, Instagram, LinkedIn, YouTube, and emerging channels. Plan and execute daily content calendars (posts, reels, stories, polls, etc.). Collaborate with content and designer for creative social content. Optimize posts for better engagement (timing, formats, hashtags, etc.). Monitor, analyse, and report performance across channels using analytics tools. Handle community engagement and reputation management (comments, DMs, reviews). Identify trends, competitor activity, and platform updates to stay ahead. Coordinate with paid social teams to align organic and paid strategies. Run influencer outreach and collaborations where applicable. Track KPIs like reach, engagement rate, follower growth, CTR, etc. Key Skills Qualifications: Bachelors degree in Marketing, Mass Comm, or related field. 45 years of hands-on experience in social media strategy and execution. Strong understanding of organic social media algorithms & best practices. Familiar with tools like Meta Business Suite, Hootsuite, Sprout Social, or similar. Proficient in analytics tools (native insights, Google Analytics, etc.). Excellent communication, copywriting, and storytelling skills. Creative mindset with a strong visual sense. Ability to multitask and meet deadlines. Preferred: Experience working with edtech, B2C, or youth-focused brands. Exposure to influencer marketing, social media and YouTube strategy, or community building. KPIs to Measure: Monthly follower growth & engagement rate across channels Organic reach & impressions Website traffic from social media Lead/conversion contribution Response rate to comments/messages HR Contact Detail - Email-ID: nistha.malhotra@careerlauncher.com

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