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YouTube Marketing Experiences - Manager

8 - 13 years

10 - 15 Lacs

Posted:14 hours ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Role:

YouTube Marketing Experiences - Manager

Location:

Bangalore, India

What you will be doing:

Creator Meetups and Events

A key aspect of this role is organizing and managing creator-focused events:

Strategic Planning:

  • Conceptualization:

    Developing the concept, theme, and objectives for creator meetups, workshops, and other events, aligning them with overall creator marketing goals.
  • Agenda Development:

    Creating engaging and informative event agendas that provide value to creators, such as educational sessions, networking opportunities, and exclusive announcements.

Logistics and Execution:

  • Venue Selection:

    Identifying and securing appropriate venues for events, considering factors such as size, location, and amenities.
  • Vendor Management:

    Coordinating with vendors and suppliers for catering, technical equipment, and other event needs.
  • Budget Management:

    Developing and managing event budgets, ensuring cost-effectiveness and maximizing ROI.
  • Event Coordination:

    Overseeing all logistical aspects of event execution, including registration, setup, on-site management, and post-event follow-up.

Creator Engagement:

  • Invitation and Communication:

    Inviting creators to participate in events, managing RSVPs, and providing clear and timely communication before, during, and after the event.
  • Networking Facilitation:

    Creating opportunities for creators to connect, network, and collaborate with each other, fostering a sense of community.
  • Feedback Collection:

    Gathering feedback from creators after events to assess their satisfaction, identify areas for improvement, and inform future event planning.

What you need to be great in this role:

  • BA/BS degree or equivalent experience
  • 8+ years of relevant experience in social media marketing and influencer marketing across agencies or client side
  • Excellent written and verbal communication skills
  • Strong understanding of social media best practices and campaigns in India and around the world, and the best Brands and Agencies.
  • Experience in social analytics, knowledge of social media monitoring and listening tools
  • Strong strategic thinking and comfortable with data backed decision making
  • Demonstrated strong performance in prior roles, with independence, strong sense of ownership and ability to form own point of view and recommendations.
  • Proven team player, excellent interpersonal skills.
  • Distinctive problem solving and analysis skills and innovative thinking for campaign roll out.
  • Passion for and inquisitive about AI and new technologies
  • Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical.
  • 50% travel required as part of this role

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Oliver Agency
Oliver Agency

Advertising Services

London London

1001-5000 Employees

24 Jobs

    Key People

  • Richard Robinson

    Chief Executive Officer
  • Anna Smith

    Creative Director

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