Role:
YouTube Marketing Experiences - Manager
Location:
Mumbai, India
What you will be doing:
Creator Meetups and Events
A key aspect of this role is organizing and managing creator-focused events:
Strategic Planning:
-
Conceptualization:
Developing the concept, theme, and objectives for creator meetups, workshops, and other events, aligning them with overall creator marketing goals. -
Agenda Development:
Creating engaging and informative event agendas that provide value to creators, such as educational sessions, networking opportunities, and exclusive announcements.
Logistics and Execution:
-
Venue Selection:
Identifying and securing appropriate venues for events, considering factors such as size, location, and amenities. -
Vendor Management:
Coordinating with vendors and suppliers for catering, technical equipment, and other event needs. -
Budget Management:
Developing and managing event budgets, ensuring cost-effectiveness and maximizing ROI. -
Event Coordination:
Overseeing all logistical aspects of event execution, including registration, setup, on-site management, and post-event follow-up.
Creator Engagement:
-
Invitation and Communication:
Inviting creators to participate in events, managing RSVPs, and providing clear and timely communication before, during, and after the event. -
Networking Facilitation:
Creating opportunities for creators to connect, network, and collaborate with each other, fostering a sense of community. -
Feedback Collection:
Gathering feedback from creators after events to assess their satisfaction, identify areas for improvement, and inform future event planning.
What you need to be great in this role:
- BA/BS degree or equivalent experience
- 8+ years of relevant experience in social media marketing and influencer marketing across agencies or client side
- Excellent written and verbal communication skills
- Strong understanding of social media best practices and campaigns in India and around the world, and the best Brands and Agencies.
- Experience in social analytics, knowledge of social media monitoring and listening tools
- Strong strategic thinking and comfortable with data backed decision making
- Demonstrated strong performance in prior roles, with independence, strong sense of ownership and ability to form own point of view and recommendations.
- Proven team player, excellent interpersonal skills.
- Distinctive problem solving and analysis skills and innovative thinking for campaign roll out.
- Passion for and inquisitive about AI and new technologies
- Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical.
- 50% travel required as part of this role
Req ID: 13809
#LI-AS2 #LI-Onsite
Our values shape everything we do:
Be
Ambitious
to succeed Be
Imaginative
to push the boundaries of what s possible Be
Inspirational
to do groundbreaking work Be
always learning and listening
to understand Be
Results-focused
to exceed expectations Be
actively pro-inclusive and anti-racist
across our community, clients and creations
OLIVER,
a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.
OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.