Wordpress & Digital Marketing Internship

Role Overview: As a Digital Marketing Specialist, your main responsibility will be to develop and implement integrated online marketing strategies to enhance the company's online presence. You will also be in charge of managing and optimizing the company's websites and landing pages on the WordPress platform. Your role will involve producing engaging digital content, planning and executing various digital campaigns, analyzing data to measure campaign effectiveness, and continuously improving website performance to increase traffic and conversions. Additionally, you will manage social media channels to build audience engagement and support marketing goals. Key Responsibilities: - Develop and implement integrated online marketing strategies, including SEO, SEM, and content marketing. - Design, manage, and optimize company websites and landing pages built on the WordPress platform. - Produce engaging digital content for blogs, social media, emails, and advertisements. - Plan, execute, and monitor various digital campaigns, including paid advertising (PPC), email marketing, and social media marketing. - Interpret data from web analytics tools (e.g., Google Analytics) to measure campaign effectiveness, identify insights, and make data-driven recommendations. - Continuously improve the performance of websites and landing pages to increase traffic and conversions. - Manage social media channels to build audience engagement and support marketing goals. Qualifications Required: - Proven experience in digital marketing, including SEO, SEM, content marketing, and social media management. - Proficiency in WordPress website management. - Strong analytical skills with the ability to interpret data and make data-driven recommendations. - Excellent communication skills with the ability to create engaging digital content. - Experience in campaign management and optimization will be an added advantage. (Note: Benefits include work from home option. The work location is in person.),